Brandwave

How popular isAmazon Prime Video in search?

In August 2026, there were an estimated 7.5M branded searches for Amazon Prime Video worldwide which is down 18.2% over the last 11 months. Amazon Prime Video holds 6.4% estimated Share of Search among streaming services worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Netflix70.8%
  2. Disney+14.1%
  3. Amazon Prime Video6.4%
  4. Apple TV5.2%
  5. Hulu3.5%
  6. Max0.02%
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Which streaming services compete with Amazon Prime Video?

Amazon Prime Video against streaming services worldwide, by month

Share of Search by month for Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixDisney+Amazon Prime VideoApple TVHuluMax
Oct 202569.3%13.8%7.6%4.2%5.1%0.02%
Nov 202568.6%13.7%7.5%5.1%5.1%0.02%
Dec 202573.3%12%6.6%4.4%3.6%0.01%
Jan 202673.3%12%6.6%3.6%4.4%0.01%
Feb 202673.4%12%6.6%3.6%4.4%0.01%
Mar 202670.2%14%6.3%4.2%5.2%0.02%
Apr 202671.7%11.7%7.9%4.3%4.3%0.02%
May 202672.3%11.8%8%4.3%3.6%0.02%
Jun 202673.4%12%6.6%4.4%3.6%0.02%
Jul 202673.4%12%6.6%4.4%3.6%0.02%
Aug 202670.8%14.1%6.4%5.2%3.5%0.02%
Sep 2026——————

  1. 1.Netflix

    70.8%

    Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Disney+

    14.1%

    Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +2.1 points.

  3. 3.Amazon Prime Video

    6.4%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Apple TV

    5.2%

    Held 4th. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.8 points.

  5. 5.Hulu

    3.5%

    Held 5th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Max

    0.02%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Amazon Prime Video and its closest rivals

How has branded search demand for Amazon Prime Video changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Prime Video worldwide fell from 9.1M to 7.5M.
  • Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among streaming services worldwide decreased from 7.6% to 6.4%.
  • Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among streaming services worldwide peaked at 8% in May 2026 and was lowest at 6.3% in March 2026.

How did search popularity change for streaming services worldwide in August 2026?

  1. In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%.

  2. In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.

  3. In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%.

  4. Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

  5. Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

Where does Amazon Prime Video compete?

Amazon Prime Video is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video streaming services4th of 56.2%Show ranking
Streaming services3rd of 66.4%Shown above

How is Amazon Prime Video measured?

Brandwave collects information about searches that people make online using Amazon Prime Video’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazon prime video

Do you work for Amazon Prime Video? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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