How popular isMichael Kors in search?
In September 2026, there were an estimated 2.2M branded searches for Michael Kors worldwide which is down 18.2% over the last 12 months. Michael Kors holds 12.9% estimated Share of Search among handbag brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Louis Vuitton49.9%
Coach15.7%
Gucci15.7%
Michael Kors12.9%
Kate Spade5.7%
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Where does Michael Kors compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Handbag brands | 4th of 5 | 12.9% | Shown below |
| Crossbody purse brands | 2nd of 3 | 37.5% | Show ranking |
Which handbag brands compete with Michael Kors?
Share of Search by month for Louis Vuitton, Coach, Gucci, Michael Kors, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Gucci | Michael Kors | Kate Spade |
|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 10.2% | 18.7% | 15.3% | 5.6% |
| Nov 2025 | 47% | 12.1% | 14.8% | 18.1% | 8.1% |
| Dec 2025 | 49.2% | 12.7% | 15.6% | 15.6% | 7% |
| Jan 2026 | 50.7% | 12.7% | 15.5% | 15.5% | 5.6% |
| Feb 2026 | 52.2% | 13% | 15.9% | 13% | 5.8% |
| Mar 2026 | 50.4% | 12.6% | 18.8% | 12.6% | 5.6% |
| Apr 2026 | 50.4% | 12.6% | 18.8% | 12.6% | 5.6% |
| May 2026 | 49.8% | 12.4% | 18.6% | 12.4% | 6.8% |
| Jun 2026 | 49.9% | 15.7% | 15.7% | 12.9% | 5.7% |
| Jul 2026 | 48.5% | 15.3% | 15.3% | 15.3% | 5.6% |
| Aug 2026 | 47% | 18.1% | 14.8% | 14.8% | 5.4% |
| Sep 2026 | 49.9% | 15.7% | 15.7% | 12.9% | 5.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 8.7M | 0% | +3 points | |
| 2, held 2nd | 15.7% | 2.7M | -18.2% | -2.3 points | |
| 3, held 3rd | 15.7% | 2.7M | 0% | +0.9 points | |
| 4, held 4th | 12.9% | 2.2M | -18.2% | -1.9 points | |
| 5, held 5th | 5.7% | 1M | 0% | +0.3 points |
49.9%
Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +3 points.
2.
Coach15.7%
Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -2.3 points.
3.
Gucci15.7%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share +0.9 points.
12.9%
Held 4th. 2.2M estimated branded searches, -18.2% vs prior month. Share -1.9 points.
5.7%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Michael Kors and its closest rivals
Every comparison with Michael Kors
4 comparisons
How has branded search demand for Michael Kors changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Michael Kors worldwide fell from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide decreased from 15.3% to 12.9%.
- Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide peaked at 18.1% in November 2025 and was lowest at 12.4% in May 2026.
- Across the 12 months ending September 2026, Michael Kors fell from 3rd to 4th among handbag brands worldwide.
How did search popularity change for handbag brands worldwide in September 2026?
4 changes
In September 2026, Louis Vuitton gained estimated Share of Search among handbag brands worldwide, from 47% to 49.9%.
In September 2026, Gucci gained estimated Share of Search among handbag brands worldwide, from 14.8% to 15.7%.
In September 2026, Coach lost estimated Share of Search among handbag brands worldwide, from 18.1% to 15.7%.
In September 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 14.8% to 12.9%.
How is Michael Kors measured?
Brandwave collects information about searches that people make online using Michael Kors’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- michael kors
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