Brandwave

Scarf brands:Which are searched most?

In September 2026, Chanel was the most searched among scarf brands worldwide, with an estimated 7.4M branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel42%
  2. Coach15.6%
  3. Gucci15.6%
  4. Burberry12.8%
  5. Barbour7%
  6. Head3.9%
  7. Dior2.6%
  8. Blue0.51%

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Share of SearchLeaderboard

Compare the scarf brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among scarf brands worldwide, by month

Share of Search by month for Chanel, Coach, Gucci, Burberry, Barbour, Head, Dior. The figures are in the table below the chart.

View monthly share of search table
MonthChanelCoachGucciBurberryBarbourHeadDiorBlue
Oct 202540.9%10.3%18.9%12.6%10.3%3.9%2.5%0.61%
Nov 202536.6%14.6%17.8%14.6%9.7%3.7%2.4%0.68%
Dec 202541.1%14.8%18%12.1%8.1%3%2.4%0.58%
Jan 202652.3%11.8%14.4%9.7%5.3%3.6%2.4%0.57%
Feb 202645%13.9%17%11.3%5.1%4.3%2.8%0.67%
Mar 202645.3%12.7%19%10.4%5.7%3.9%2.5%0.61%
Apr 202643.4%13.4%20%10.9%4.9%4.1%2.7%0.55%
May 202650.8%11.7%17.5%9.6%3.5%3.6%2.9%0.46%
Jun 202656.8%13.7%13.7%7.5%2.2%3.4%2.2%0.44%
Jul 202647.7%16.3%16.3%8.9%2.7%4.1%3.3%0.63%
Aug 202642.2%19.2%15.7%10.5%4.7%3.9%3.2%0.62%
Sep 202642%15.6%15.6%12.8%7%3.9%2.6%0.51%

This month’s ranking, September 2026

  1. 1.Chanel

    42%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Coach

    15.6%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  3. 3.Gucci

    15.6%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Burberry

    12.8%

    Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  5. 5.Barbour

    7%

    Held 5th. 1.2M estimated branded searches, +48.2% vs prior month. Share +2.2 points.

  6. 6.Head

    3.9%

    Held 6th. 685K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Dior

    2.6%

    Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  8. 8.Blue

    0.51%

    Held 8th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among scarf brands worldwide?

In September 2026, Chanel was the most searched among scarf brands worldwide, with an estimated 7.4M branded searches and 42% estimated Share of Search within this set. Coach is in 2nd place, 26.3 percentage points behind at 15.6% Share of Search.

Global scarf brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chanel40.9% → 42%56.8%Jun 202636.6%Nov 20251st
Coach10.3% → 15.6%19.2%Aug 202610.3%Oct 20255th → 2nd
Gucci18.9% → 15.6%20%Apr 202613.7%Jun 20262nd → 3rd
Burberry12.6% → 12.8%14.6%Nov 20257.5%Jun 20263rd → 4th
Barbour10.3% → 7%10.3%Oct 20252.2%Jun 20264th → 5th
Head3.9%4.3%Feb 20263%Dec 20256th
Dior2.5% → 2.6%3.3%Jul 20262.2%Jun 20267th
Blue0.61% → 0.51%0.68%Nov 20250.44%Jun 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Chanel’s estimated Share of Search among scarf brands worldwide increased from 40.9% to 42%.
  • Across the 12 months ending September 2026, Coach’s estimated Share of Search among scarf brands worldwide increased from 10.3% to 15.6%.
  • Across the 12 months ending September 2026, Gucci’s estimated Share of Search among scarf brands worldwide decreased from 18.9% to 15.6%.
  • Across the 12 months ending September 2026, Barbour’s estimated Share of Search among scarf brands worldwide decreased from 10.3% to 7%.
  • Across the 12 months ending September 2026, Chanel’s estimated Share of Search among scarf brands worldwide peaked at 56.8% in June 2026 and was lowest at 36.6% in November 2025.
  • Across the 12 months ending September 2026, Coach’s estimated Share of Search among scarf brands worldwide peaked at 19.2% in August 2026 and was lowest at 10.3% in October 2025.
  • Across the 12 months ending September 2026, Gucci’s estimated Share of Search among scarf brands worldwide peaked at 20% in April 2026 and was lowest at 13.7% in June 2026.
  • Across the 12 months ending September 2026, Burberry’s estimated Share of Search among scarf brands worldwide peaked at 14.6% in November 2025 and was lowest at 7.5% in June 2026.
  • Across the 12 months ending September 2026, Barbour’s estimated Share of Search among scarf brands worldwide peaked at 10.3% in October 2025 and was lowest at 2.2% in June 2026.
  • Across the 12 months ending September 2026, Head’s estimated Share of Search among scarf brands worldwide peaked at 4.3% in February 2026 and was lowest at 3% in December 2025.
  • Across the 12 months ending September 2026, Dior’s estimated Share of Search among scarf brands worldwide peaked at 3.3% in July 2026 and was lowest at 2.2% in June 2026.
  • Across the 12 months ending September 2026, Coach rose from 5th to 2nd among scarf brands worldwide.
  • Across the 12 months ending September 2026, Gucci fell from 2nd to 3rd among scarf brands worldwide.
  • Across the 12 months ending September 2026, Burberry fell from 3rd to 4th among scarf brands worldwide.
  • Across the 12 months ending September 2026, Barbour fell from 4th to 5th among scarf brands worldwide.
  • Across the 12 months ending September 2026, Head, Dior and Blue held steady: their estimated Share of Search among scarf brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for scarf brands worldwide in September 2026?

  1. In September 2026, Burberry gained estimated Share of Search among scarf brands worldwide, from 10.5% to 12.8%.

  2. In September 2026, Barbour gained estimated Share of Search among scarf brands worldwide, from 4.7% to 7%.

  3. In September 2026, Coach lost estimated Share of Search among scarf brands worldwide, from 19.2% to 15.6%.

  4. In September 2026, Dior lost estimated Share of Search among scarf brands worldwide, from 3.2% to 2.6%.

  5. Chanel’s estimated Share of Search among scarf brands worldwide has lost ground for 3 months in a row, from 56.8% to 42% in September 2026.

  6. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

  7. Estimated monthly branded searches for Gucci worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

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