Brandwave

How popular isBarbour in search?

In September 2026, there were an estimated 1.2M branded searches for Barbour worldwide which is down 33.3% over the last 12 months. Barbour holds 10.6% estimated Share of Search among jackets worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. The North Face35.3%
  2. Patagonia23.8%
  3. Arc'teryx19.5%
  4. Barbour10.6%
  5. Canada Goose8.7%
  6. Columbia2.1%
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Where does Barbour compete?

Barbour is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jackets4th of 610.6%Shown below
Waterproof jacket brands2nd of 621.9%Show ranking
Coats2nd of 622.1%Show ranking
Biker jacket brands2nd of 330%Show ranking
Bucket hat brands1st of 357.5%Show ranking

Which jackets compete with Barbour?

Barbour against jackets worldwide, by month

Share of Search by month for The North Face, Patagonia, Arc'teryx, Barbour, Canada Goose, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthThe North FacePatagoniaArc'teryxBarbourCanada GooseColumbia
Oct 202538.2%23.3%15.6%10.4%10.4%2.1%
Nov 202542.5%19.1%15.6%7%12.8%2.9%
Dec 202540.3%18.1%18.1%8.1%12.2%3.1%
Jan 202639.6%21.7%17.8%6.5%11.9%2.5%
Feb 202638.6%25.9%17.3%6.4%9.4%2.3%
Mar 202634.1%30.6%16.7%9.1%7.5%2%
Apr 202631.9%32.1%17.6%9.6%6.4%2.4%
May 202637.1%30.5%16.7%7.5%6.1%2.1%
Jun 202633.9%34.1%18.7%5.6%5.6%2.1%
Jul 202638.5%31.7%17.4%5.2%5.2%2%
Aug 202636.3%27.2%18.1%8.2%8.2%2.1%
Sep 202635.3%23.8%19.5%10.6%8.7%2.1%

  1. 1.The North Face

    35.3%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share -0.9 points.

  2. 2.Patagonia

    23.8%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Arc'teryx

    19.5%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.3 points.

  4. 4.Barbour

    10.6%

    Held 4th. 1.2M estimated branded searches, +48.2% vs prior month. Share +2.4 points.

  5. 5.Canada Goose

    8.7%

    Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +0.5 points.

  6. 6.Columbia

    2.1%

    Held 6th. 246K estimated branded searches, +17% vs prior month. Share +0.1 points.

Compare search popularity between Barbour and its closest rivals

Every comparison with Barbour

How has branded search demand for Barbour changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Barbour worldwide fell from 1.8M to 1.2M.
  • Across the 12 months ending September 2026, Barbour’s estimated Share of Search among jackets worldwide peaked at 10.6% in September 2026 and was lowest at 5.2% in July 2026.

How did search popularity change for jackets worldwide in September 2026?

  1. In September 2026, Barbour gained estimated Share of Search among jackets worldwide, from 8.2% to 10.6%.

  2. In September 2026, Arc'teryx gained estimated Share of Search among jackets worldwide, from 18.1% to 19.5%.

  3. In September 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 8.2% to 8.7%.

  4. In September 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 27.2% to 23.8%.

  5. In September 2026, The North Face lost estimated Share of Search among jackets worldwide, from 36.3% to 35.3%.

  6. Estimated monthly branded searches for Columbia worldwide fell 33% over 12 measured months, from 366K to 246K in September 2026.

How is Barbour measured?

Brandwave collects information about searches that people make online using Barbour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • barbour

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How the Brand Demand Index is measured

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