Coach vs Tile:Which is searched more?
In September 2026, Coach had more branded searches than Tile among luggage Tag brands worldwide. Coach was estimated to have 2.7M branded searches compared to Tile’s 74K, and held an 11.1% Share of Search versus Tile’s 0.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coach or Tile?
Compare the luggage tag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coach, Tile. The figures are in the table below the chart.
View monthly share of search table
| Month | LEGO | Louis Vuitton | Coach | Kate Spade | Tumi | Away | Monos | Tile |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 37.3% | 7.6% | 4.2% | 3% | 0.92% | 0.49% | 0.31% |
| Nov 2025 | 49.7% | 31.9% | 8.2% | 5.5% | 2.7% | 1.2% | 0.58% | 0.22% |
| Dec 2025 | 51% | 32.3% | 8.4% | 4.6% | 2.3% | 0.82% | 0.4% | 0.23% |
| Jan 2026 | 50.7% | 33.5% | 8.4% | 3.7% | 2.3% | 0.66% | 0.48% | 0.23% |
| Feb 2026 | 45.4% | 36.7% | 9.2% | 4.1% | 2.9% | 0.85% | 0.58% | 0.25% |
| Mar 2026 | 45.3% | 36.7% | 9.1% | 4.1% | 3% | 1% | 0.58% | 0.25% |
| Apr 2026 | 45.3% | 36.7% | 9.1% | 4.1% | 3% | 1.1% | 0.53% | 0.25% |
| May 2026 | 44.8% | 36.2% | 9% | 4.9% | 3% | 1.2% | 0.55% | 0.24% |
| Jun 2026 | 44.9% | 35.2% | 11.1% | 4% | 2.9% | 1.1% | 0.47% | 0.24% |
| Jul 2026 | 44.9% | 35.2% | 11.1% | 4% | 3% | 1.1% | 0.44% | 0.24% |
| Aug 2026 | 43.9% | 34.4% | 13.2% | 4% | 3% | 0.88% | 0.44% | 0.29% |
| Sep 2026 | 45% | 35.3% | 11.1% | 4.1% | 3% | 0.88% | 0.42% | 0.3% |
How has the Coach and Tile comparison changed over the last 12 months?
3 findings
- Coach was ahead of Tile in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coach’s estimated Share of Search among luggage Tag brands worldwide moved from 7.6% to 11.1%, and its estimated monthly branded searches moved from 1.8M to 2.7M.
- Across the 12 months ending September 2026, Tile’s estimated Share of Search among luggage Tag brands worldwide moved from 0.31% to 0.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for luggage Tag brands worldwide in September 2026?
1 change
In September 2026, Coach lost estimated Share of Search among luggage Tag brands worldwide, from 13.2% to 11.1%.
Other head-to-heads among luggage Tag brands
How each brand is measured
Brandwave collects information about searches that people make online using Coach’s and Tile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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