Brandwave

Laptop Bag brands:Which are searched most?

Coach and Gucci share the highest estimated Share of Search among laptop Bag brands worldwide, at 23.5% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Coach23.5%
  2. Gucci23.5%
  3. Dell19.8%
  4. Burberry19.2%
  5. Fossil7.1%
  6. Herschel2.7%
  7. HP2.2%
  8. Bellroy1.9%

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Share of SearchLeaderboard

Compare the laptop bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among laptop Bag brands worldwide, by month

Share of Search by month for Coach, Gucci, Dell, Burberry, Fossil, Herschel, HP. The figures are in the table below the chart.

View monthly share of search table
MonthCoachGucciDellBurberryFossilHerschelHPBellroy
Oct 202515.7%28.7%22.6%19.2%7.1%2.1%2.8%1.9%
Nov 202519.9%24.3%22.2%19.9%7.3%2.2%2.3%2%
Dec 202523%28%17.2%18.8%6.9%2%2.2%1.8%
Jan 202621.4%26.1%20.6%17.5%7.8%2.3%2.6%1.7%
Feb 202621.2%26%20.7%17.3%7.8%2.2%3%1.7%
Mar 202619.4%29%21.8%15.8%7.1%2.1%2.8%1.9%
Apr 202620%29.9%19.5%16.3%7.3%2.1%2.8%2%
May 202619.5%29.2%21.7%16%7.2%2.1%2.3%2%
Jun 202625.1%25.1%22.8%13.7%6.2%2.7%2.4%2.1%
Jul 202625.7%25.7%20.2%14.1%6.3%3.5%2.4%2.1%
Aug 202627.6%22.6%19%15.1%6.8%4.5%2.1%2.3%
Sep 202623.5%23.5%19.8%19.2%7.1%2.7%2.2%1.9%

This month’s ranking, September 2026

  1. 1.Coach

    23.5%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Gucci

    23.5%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Dell

    19.8%

    Held 3rd. 2.3M estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Burberry

    19.2%

    Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.1 points.

  5. 5.Fossil

    7.1%

    Held 5th. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Herschel

    2.7%

    Held 6th. 310K estimated branded searches, -43% vs prior month. Share -1.8 points.

  7. 7.HP

    2.2%

    Moved from 8th to 7th. 261K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Bellroy

    1.9%

    Moved from 7th to 8th. 224K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among laptop Bag brands worldwide?

Coach and Gucci share the highest estimated Share of Search among laptop Bag brands worldwide, at 23.5% in September 2026.

Global laptop Bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Coach15.7% → 23.5%27.6%Aug 202615.7%Oct 20254th → 1st
Gucci28.7% → 23.5%29.9%Apr 202622.6%Aug 20261st → 2nd
Dell22.6% → 19.8%22.8%Jun 202617.2%Dec 20252nd → 3rd
Burberry19.2%19.9%Nov 202513.7%Jun 20263rd → 4th
Fossil7.1%7.8%Jan 20266.2%Jun 20265th
Herschel2.1% → 2.7%4.5%Aug 20262%Dec 20257th → 6th
HP2.8% → 2.2%3%Feb 20262.1%Aug 20266th → 7th
Bellroy1.9%2.3%Aug 20261.7%Jan 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Coach’s estimated Share of Search among laptop Bag brands worldwide increased from 15.7% to 23.5%.
  • Across the 12 months ending September 2026, Gucci’s estimated Share of Search among laptop Bag brands worldwide decreased from 28.7% to 23.5%.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among laptop Bag brands worldwide decreased from 22.6% to 19.8%.
  • Across the 12 months ending September 2026, Herschel’s estimated Share of Search among laptop Bag brands worldwide increased from 2.1% to 2.7%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among laptop Bag brands worldwide decreased from 2.8% to 2.2%.
  • Across the 12 months ending September 2026, Coach’s estimated Share of Search among laptop Bag brands worldwide peaked at 27.6% in August 2026 and was lowest at 15.7% in October 2025.
  • Across the 12 months ending September 2026, Gucci’s estimated Share of Search among laptop Bag brands worldwide peaked at 29.9% in April 2026 and was lowest at 22.6% in August 2026.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among laptop Bag brands worldwide peaked at 22.8% in June 2026 and was lowest at 17.2% in December 2025.
  • Across the 12 months ending September 2026, Burberry’s estimated Share of Search among laptop Bag brands worldwide peaked at 19.9% in November 2025 and was lowest at 13.7% in June 2026.
  • Across the 12 months ending September 2026, Fossil’s estimated Share of Search among laptop Bag brands worldwide peaked at 7.8% in January 2026 and was lowest at 6.2% in June 2026.
  • Across the 12 months ending September 2026, Herschel’s estimated Share of Search among laptop Bag brands worldwide peaked at 4.5% in August 2026 and was lowest at 2% in December 2025.
  • Across the 12 months ending September 2026, Coach rose from 4th to 1st among laptop Bag brands worldwide.
  • Across the 12 months ending September 2026, Gucci fell from 1st to 2nd among laptop Bag brands worldwide.
  • Across the 12 months ending September 2026, Dell fell from 2nd to 3rd among laptop Bag brands worldwide.
  • Across the 12 months ending September 2026, Burberry fell from 3rd to 4th among laptop Bag brands worldwide.
  • Across the 12 months ending September 2026, Herschel rose from 7th to 6th among laptop Bag brands worldwide.
  • Across the 12 months ending September 2026, HP fell from 6th to 7th among laptop Bag brands worldwide.
  • Across the 12 months ending September 2026, Fossil and Bellroy held steady: their estimated Share of Search among laptop Bag brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for laptop Bag brands worldwide in September 2026?

  1. In September 2026, Burberry gained estimated Share of Search among laptop Bag brands worldwide, from 15.1% to 19.2%.

  2. In September 2026, Gucci gained estimated Share of Search among laptop Bag brands worldwide, from 22.6% to 23.5%.

  3. In September 2026, Dell gained estimated Share of Search among laptop Bag brands worldwide, from 19% to 19.8%.

  4. In September 2026, Coach lost estimated Share of Search among laptop Bag brands worldwide, from 27.6% to 23.5%.

  5. In September 2026, Herschel lost estimated Share of Search among laptop Bag brands worldwide, from 4.5% to 2.7%.

  6. Fossil’s estimated Share of Search among laptop Bag brands worldwide has gained ground for 3 months in a row, from 6.2% to 7.1% in September 2026.

  7. In September 2026, HP rose from 8th to 7th among laptop Bag brands worldwide.

  8. In September 2026, Bellroy fell from 7th to 8th among laptop Bag brands worldwide.

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