How popular isCoach in search?
In September 2026, there were an estimated 2.7M branded searches for Coach worldwide which is up 49.7% over the last 12 months. Coach holds 15.7% estimated Share of Search among handbag brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Louis Vuitton49.9%
Coach15.7%
Gucci15.7%
Michael Kors12.9%
Kate Spade5.7%
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Where does Coach compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Handbag brands | 2nd of 5 | 15.7% | Shown below |
| Crossbody Purse brands | 1st of 3 | 45.8% | Show ranking |
Which handbag brands compete with Coach?
Share of Search by month for Louis Vuitton, Coach, Gucci, Michael Kors, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Gucci | Michael Kors | Kate Spade |
|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 10.2% | 18.7% | 15.3% | 5.6% |
| Nov 2025 | 47% | 12.1% | 14.8% | 18.1% | 8.1% |
| Dec 2025 | 49.2% | 12.7% | 15.6% | 15.6% | 7% |
| Jan 2026 | 50.7% | 12.7% | 15.5% | 15.5% | 5.6% |
| Feb 2026 | 52.2% | 13% | 15.9% | 13% | 5.8% |
| Mar 2026 | 50.4% | 12.6% | 18.8% | 12.6% | 5.6% |
| Apr 2026 | 50.4% | 12.6% | 18.8% | 12.6% | 5.6% |
| May 2026 | 49.8% | 12.4% | 18.6% | 12.4% | 6.8% |
| Jun 2026 | 49.9% | 15.7% | 15.7% | 12.9% | 5.7% |
| Jul 2026 | 48.5% | 15.3% | 15.3% | 15.3% | 5.6% |
| Aug 2026 | 47% | 18.1% | 14.8% | 14.8% | 5.4% |
| Sep 2026 | 49.9% | 15.7% | 15.7% | 12.9% | 5.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 8.7M | 0% | +3 points | |
| 2, held 2nd | 15.7% | 2.7M | -18.2% | -2.3 points | |
| 3, held 3rd | 15.7% | 2.7M | 0% | +0.9 points | |
| 4, held 4th | 12.9% | 2.2M | -18.2% | -1.9 points | |
| 5, held 5th | 5.7% | 1M | 0% | +0.3 points |
49.9%
Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +3 points.
2.
Coach15.7%
Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -2.3 points.
3.
Gucci15.7%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share +0.9 points.
12.9%
Held 4th. 2.2M estimated branded searches, -18.2% vs prior month. Share -1.9 points.
5.7%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Coach and its closest rivals
Every comparison with Coach
4 comparisons
How has branded search demand for Coach changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coach worldwide rose from 1.8M to 2.7M.
- Across the 12 months ending September 2026, Coach’s estimated Share of Search among handbag brands worldwide increased from 10.2% to 15.7%.
- Across the 12 months ending September 2026, Coach’s estimated Share of Search among handbag brands worldwide peaked at 18.1% in August 2026 and was lowest at 10.2% in October 2025.
- Across the 12 months ending September 2026, Coach rose from 4th to 2nd among handbag brands worldwide.
How did search popularity change for handbag brands worldwide in September 2026?
4 changes
In September 2026, Louis Vuitton gained estimated Share of Search among handbag brands worldwide, from 47% to 49.9%.
In September 2026, Gucci gained estimated Share of Search among handbag brands worldwide, from 14.8% to 15.7%.
In September 2026, Coach lost estimated Share of Search among handbag brands worldwide, from 18.1% to 15.7%.
In September 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 14.8% to 12.9%.
How is Coach measured?
Brandwave collects information about searches that people make online using Coach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- coach bag
Who owns Coach?
Coach is owned by 
Tapestry. Brandwave also tracks Kate Spade, owned by the same company, worldwide.
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Is Coach your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.