Brandwave

Swim Goggles brands:Which are searched most?

In September 2026, Nike was the most searched among swim Goggles brands worldwide, with an estimated 24.3M branded searches and 89.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike89.2%
  2. Smart6.7%
  3. Barracuda2.5%
  4. Speedo1.6%
  5. TYR<0.01%

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Share of SearchLeaderboard

Compare the swim goggles brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among swim Goggles brands worldwide, by month

Share of Search by month for Nike, Smart, Barracuda. The figures are in the table below the chart.

View monthly share of search table
MonthNikeSmartBarracudaSpeedoTYR
Oct 202589.2%6.5%2.5%1.8%<0.01%
Nov 202592.2%4.7%1.8%1.3%<0.01%
Dec 202591%5.4%2%1.5%<0.01%
Jan 202690.5%5.7%2.1%1.6%<0.01%
Feb 202688.9%6.7%2.5%1.9%<0.01%
Mar 202690.8%5.5%2.1%1.6%0.01%
Apr 202688.5%6.6%3%1.9%<0.01%
May 202688.2%6.6%3%2.2%0.01%
Jun 202688%6.6%3%2.3%0.01%
Jul 202688.6%5.4%3.7%2.3%0.01%
Aug 202688.1%6.5%3.6%1.9%0.01%
Sep 202689.2%6.7%2.5%1.6%<0.01%

This month’s ranking, September 2026

  1. 1.Nike

    89.2%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +1.1 points.

  2. 2.Smart

    6.7%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Barracuda

    2.5%

    Held 3rd. 688K estimated branded searches, -32.2% vs prior month. Share -1.1 points.

  4. 4.Speedo

    1.6%

    Held 4th. 429K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.TYR

    <0.01%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among swim Goggles brands worldwide?

In September 2026, Nike was the most searched among swim Goggles brands worldwide, with an estimated 24.3M branded searches and 89.2% estimated Share of Search within this set. Smart is in 2nd place, 82.5 percentage points behind at 6.7% Share of Search.

Global swim Goggles brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike89.2%92.2%Nov 202588%Jun 20261st
Smart6.5% → 6.7%6.7%Sep 20264.7%Nov 20252nd
Barracuda2.5%3.7%Jul 20261.8%Nov 20253rd
Speedo1.8% → 1.6%2.3%Jun 20261.3%Nov 20254th
TYR<0.01%0.01%Mar 2026<0.01%Dec 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among swim Goggles brands worldwide peaked at 92.2% in November 2025 and was lowest at 88% in June 2026.
  • Across the 12 months ending September 2026, Smart’s estimated Share of Search among swim Goggles brands worldwide peaked at 6.7% in September 2026 and was lowest at 4.7% in November 2025.
  • Across the 12 months ending September 2026, Barracuda’s estimated Share of Search among swim Goggles brands worldwide peaked at 3.7% in July 2026 and was lowest at 1.8% in November 2025.
  • Across the 12 months ending September 2026, Speedo’s estimated Share of Search among swim Goggles brands worldwide peaked at 2.3% in June 2026 and was lowest at 1.3% in November 2025.
  • Across the 12 months ending September 2026, Nike, Smart, Barracuda, Speedo and TYR held steady: their estimated Share of Search among swim Goggles brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for swim Goggles brands worldwide in September 2026?

  1. In September 2026, Nike gained estimated Share of Search among swim Goggles brands worldwide, from 88.1% to 89.2%.

  2. In September 2026, Barracuda lost estimated Share of Search among swim Goggles brands worldwide, from 3.6% to 2.5%.

  3. Speedo’s estimated Share of Search among swim Goggles brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.6% in September 2026.

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