Brandwave

How popular isBarracuda in search?

In September 2026, there were an estimated 18.6K branded searches for Barracuda worldwide which held steady over the last 12 months. Barracuda holds 5.1% estimated Share of Search among email security gateways worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Abnormal37.3%
  2. Mimecast30.4%
  3. Proofpoint16.8%
  4. Avanan9.1%
  5. Barracuda5.1%
  6. IRONSCALES1.2%
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Where does Barracuda compete?

Barracuda is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email security gateways5th of 65.1%Shown below
Email security platforms4th of 58.2%Show ranking
Email archiving platforms3rd of 58.8%Show ranking

Which email security gateways compete with Barracuda?

Barracuda against email security gateways worldwide, by month

Share of Search by month for Abnormal, Mimecast, Proofpoint, Avanan, Barracuda. The figures are in the table below the chart.

View monthly share of search table
MonthAbnormalMimecastProofpointAvananBarracudaIRONSCALES
Oct 202537.2%30.3%16.8%9.1%5.2%1.5%
Nov 202539.8%26.7%17.9%9.8%4.5%1.3%
Dec 202541.2%27.6%15.2%10.1%4.6%1.3%
Jan 202641.4%27.6%15.2%10.1%4.6%1.1%
Feb 202639.6%26.6%17.9%9.7%4.7%1.6%
Mar 202635.9%29.2%19.8%8.8%4.9%1.4%
Apr 202639.3%26.4%17.7%9.6%5.3%1.6%
May 202639.5%26.5%17.8%9.7%5.3%1.3%
Jun 202637.3%30.4%16.8%9.2%5%1.2%
Jul 202640.4%27.1%14.9%9.9%6.4%1.3%
Aug 202639.5%26.5%17.8%9.7%5.3%1.3%
Sep 202637.3%30.4%16.8%9.1%5.1%1.2%

  1. 1.Abnormal

    37.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Mimecast

    30.4%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +3.9 points.

  3. 3.Proofpoint

    16.8%

    Held 3rd. 60.8K estimated branded searches, +0.13% vs prior month. Share -1 points.

  4. 4.Avanan

    9.1%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Barracuda

    5.1%

    Held 5th. 18.6K estimated branded searches, +3.2% vs prior month. Share -0.1 points.

  6. 6.IRONSCALES

    1.2%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Barracuda and its closest rivals

Every comparison with Barracuda

How has branded search demand for Barracuda changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Barracuda worldwide held steady, from 18.7K to 18.6K.
  • Across the 12 months ending September 2026, Barracuda’s estimated Share of Search among email security gateways worldwide peaked at 6.4% in July 2026 and was lowest at 4.5% in November 2025.

How did search popularity change for email security gateways worldwide in September 2026?

  1. In September 2026, Mimecast gained estimated Share of Search among email security gateways worldwide, from 26.5% to 30.4%.

  2. In September 2026, Abnormal lost estimated Share of Search among email security gateways worldwide, from 39.5% to 37.3%.

  3. In September 2026, Proofpoint lost estimated Share of Search among email security gateways worldwide, from 17.8% to 16.8%.

  4. In September 2026, Avanan lost estimated Share of Search among email security gateways worldwide, from 9.7% to 9.1%.

  5. Estimated monthly branded searches for IRONSCALES worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How is Barracuda measured?

Brandwave collects information about searches that people make online using Barracuda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • barracuda email
  • barracuda email security
  • barracuda networks
  • barracuda security

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How the Brand Demand Index is measured

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