Brandwave

How popular isProofpoint in search?

In August 2026, there were an estimated 61K branded searches for Proofpoint worldwide which held steady over the last 11 months. Proofpoint holds 18% estimated Share of Search among email security gateways worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Abnormal39.8%
  2. Mimecast26.7%
  3. Proofpoint18%
  4. Avanan9.8%
  5. Barracuda4.4%
  6. IRONSCALES1.3%
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Which email security gateways compete with Proofpoint?

Proofpoint against email security gateways worldwide, by month

Share of Search by month for Abnormal, Mimecast, Proofpoint, Avanan, Barracuda. The figures are in the table below the chart.

View monthly share of search table
MonthAbnormalMimecastProofpointAvananBarracudaIRONSCALES
Oct 202537.6%30.6%17%9.2%4.1%1.5%
Nov 202540.2%26.9%18.2%9.8%3.6%1.3%
Dec 202541.5%27.8%15.4%10.2%3.7%1.4%
Jan 202641.7%27.8%15.4%10.2%3.7%1.1%
Feb 202640%26.8%18.1%9.8%3.6%1.6%
Mar 202636.2%29.5%20%8.9%4%1.4%
Apr 202639.7%26.6%18%9.7%4.4%1.6%
May 202639.8%26.7%18%9.8%4.4%1.3%
Jun 202637.6%30.7%17.1%9.2%4.1%1.2%
Jul 202640.7%27.3%15.2%10%5.5%1.3%
Aug 202639.8%26.7%18%9.8%4.4%1.3%
Sep 2026——————

  1. 1.Abnormal

    39.8%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Mimecast

    26.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Proofpoint

    18%

    Held 3rd. 61K estimated branded searches, +21.3% vs prior month. Share +2.8 points.

  4. 4.Avanan

    9.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Barracuda

    4.4%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  6. 6.IRONSCALES

    1.3%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Proofpoint and its closest rivals

How has branded search demand for Proofpoint changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Proofpoint worldwide held steady, from 61.1K to 61K.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security gateways worldwide increased from 17% to 18%.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security gateways worldwide peaked at 20% in March 2026 and was lowest at 15.2% in July 2026.

How did search popularity change for email security gateways worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among email security gateways worldwide, from 15.2% to 18%.

  2. In August 2026, Barracuda lost estimated Share of Search among email security gateways worldwide, from 5.5% to 4.4%.

  3. In August 2026, Abnormal lost estimated Share of Search among email security gateways worldwide, from 40.7% to 39.8%.

  4. In August 2026, Mimecast lost estimated Share of Search among email security gateways worldwide, from 27.3% to 26.7%.

  5. Estimated monthly branded searches for IRONSCALES worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

Where does Proofpoint compete?

Proofpoint is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email security gateways3rd of 618%Shown above
Compliance training platforms3rd of 518.5%Show ranking
Security awareness training platforms2nd of 528.3%Show ranking
Email security platforms2nd of 529.9%Show ranking
Email archiving platforms2nd of 532.4%Show ranking

How is Proofpoint measured?

Brandwave collects information about searches that people make online using Proofpoint’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • proofpoint
  • proofpoint app
  • proofpoint com
  • proofpoint security awareness
  • proofpoint security training
  • proofpoint software
  • security awareness proofpoint

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How the Brand Demand Index is measured

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