Brandwave

Email security gateways:Which brands are most popular in search?

In August 2026, Abnormal was the most searched among email security gateways worldwide, with an estimated 135K branded searches and 39.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Abnormal39.8%
  2. Mimecast26.7%
  3. Proofpoint18%
  4. Avanan9.8%
  5. Barracuda4.4%
  6. IRONSCALES1.3%

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Share of SearchLeaderboard

Compare the email security gateways teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among email security gateways worldwide, by month

Share of Search by month for Abnormal, Mimecast, Proofpoint, Avanan, Barracuda. The figures are in the table below the chart.

View monthly share of search table
MonthAbnormalMimecastProofpointAvananBarracudaIRONSCALES
Oct 202537.6%30.6%17%9.2%4.1%1.5%
Nov 202540.2%26.9%18.2%9.8%3.6%1.3%
Dec 202541.5%27.8%15.4%10.2%3.7%1.4%
Jan 202641.7%27.8%15.4%10.2%3.7%1.1%
Feb 202640%26.8%18.1%9.8%3.6%1.6%
Mar 202636.2%29.5%20%8.9%4%1.4%
Apr 202639.7%26.6%18%9.7%4.4%1.6%
May 202639.8%26.7%18%9.8%4.4%1.3%
Jun 202637.6%30.7%17.1%9.2%4.1%1.2%
Jul 202640.7%27.3%15.2%10%5.5%1.3%
Aug 202639.8%26.7%18%9.8%4.4%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Abnormal

    39.8%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Mimecast

    26.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Proofpoint

    18%

    Held 3rd. 61K estimated branded searches, +21.3% vs prior month. Share +2.8 points.

  4. 4.Avanan

    9.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Barracuda

    4.4%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  6. 6.IRONSCALES

    1.3%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among email security gateways worldwide?

In August 2026, Abnormal was the most searched among email security gateways worldwide, with an estimated 135K branded searches and 39.8% estimated Share of Search within this set. Mimecast is in 2nd place, 13.1 percentage points behind at 26.7% Share of Search.

Global email security gateways, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Abnormal37.6% → 39.8%41.7%Jan 202636.2%Mar 20261st
Mimecast30.6% → 26.7%30.7%Jun 202626.6%Apr 20262nd
Proofpoint17% → 18%20%Mar 202615.2%Jul 20263rd
Avanan9.2% → 9.8%10.2%Jan 20268.9%Mar 20264th
Barracuda4.1% → 4.4%5.5%Jul 20263.6%Feb 20265th
IRONSCALES1.5% → 1.3%1.6%Feb 20261.1%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Abnormal’s estimated Share of Search among email security gateways worldwide increased from 37.6% to 39.8%.
  • Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email security gateways worldwide decreased from 30.6% to 26.7%.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security gateways worldwide increased from 17% to 18%.
  • Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security gateways worldwide increased from 9.2% to 9.8%.
  • Across the 11 months ending August 2026, Abnormal’s estimated Share of Search among email security gateways worldwide peaked at 41.7% in January 2026 and was lowest at 36.2% in March 2026.
  • Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email security gateways worldwide peaked at 30.7% in June 2026 and was lowest at 26.6% in April 2026.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security gateways worldwide peaked at 20% in March 2026 and was lowest at 15.2% in July 2026.
  • Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security gateways worldwide peaked at 10.2% in January 2026 and was lowest at 8.9% in March 2026.
  • Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security gateways worldwide peaked at 5.5% in July 2026 and was lowest at 3.6% in February 2026.
  • Across the 11 months ending August 2026, Barracuda and IRONSCALES held steady: their estimated Share of Search among email security gateways worldwide each moved less than 0.5 percentage points.

How did search popularity change for email security gateways worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among email security gateways worldwide, from 15.2% to 18%.

  2. In August 2026, Barracuda lost estimated Share of Search among email security gateways worldwide, from 5.5% to 4.4%.

  3. In August 2026, Abnormal lost estimated Share of Search among email security gateways worldwide, from 40.7% to 39.8%.

  4. In August 2026, Mimecast lost estimated Share of Search among email security gateways worldwide, from 27.3% to 26.7%.

  5. Estimated monthly branded searches for IRONSCALES worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

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