Brandwave

Abnormal vs Proofpoint:Which is more popular by branded search?

In August 2026, Abnormal had more branded searches than Proofpoint among email security gateways worldwide. Abnormal was estimated to have 135K branded searches compared to Proofpoint’s 61K, and held a 39.8% Share of Search versus Proofpoint’s 18%. These are worldwide searches for English-language branded terms.

Share of Search among email security gateways worldwide in August 2026Which is more popular in search, Abnormal or Proofpoint?
Abnormal39.8%135K searches
vs
Proofpoint18%61K searches

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Which is more popular in search, Abnormal or Proofpoint?

Compare the email security gateways teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Abnormal and Proofpoint among email security gateways worldwide, by month

Share of Search by month for Abnormal, Proofpoint. The figures are in the table below the chart.

View monthly share of search table
MonthAbnormalMimecastProofpointAvananBarracudaIRONSCALES
Oct 202537.6%30.6%17%9.2%4.1%1.5%
Nov 202540.2%26.9%18.2%9.8%3.6%1.3%
Dec 202541.5%27.8%15.4%10.2%3.7%1.4%
Jan 202641.7%27.8%15.4%10.2%3.7%1.1%
Feb 202640%26.8%18.1%9.8%3.6%1.6%
Mar 202636.2%29.5%20%8.9%4%1.4%
Apr 202639.7%26.6%18%9.7%4.4%1.6%
May 202639.8%26.7%18%9.8%4.4%1.3%
Jun 202637.6%30.7%17.1%9.2%4.1%1.2%
Jul 202640.7%27.3%15.2%10%5.5%1.3%
Aug 202639.8%26.7%18%9.8%4.4%1.3%
Sep 2026——————

How has the Abnormal and Proofpoint comparison changed over the last 12 months?

  • Abnormal was ahead of Proofpoint in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Abnormal’s estimated Share of Search among email security gateways worldwide moved from 37.6% to 39.8%, and its estimated monthly branded searches held steady at 135K.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security gateways worldwide moved from 17% to 18%, and its estimated monthly branded searches moved from 61.1K to 61K.

How did search popularity change for email security gateways worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among email security gateways worldwide, from 15.2% to 18%.

  2. In August 2026, Abnormal lost estimated Share of Search among email security gateways worldwide, from 40.7% to 39.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Abnormal’s and Proofpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abnormal

1 branded search term

  • abnormal

Proofpoint

7 branded search terms

  • proofpoint
  • proofpoint app
  • proofpoint com
  • proofpoint security awareness
  • proofpoint security training
  • proofpoint software
  • security awareness proofpoint

How the Brand Demand Index is measured

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