How popular isAbnormal in search?
In August 2026, there were an estimated 135K branded searches for Abnormal worldwide which held steady over the last 11 months. Abnormal holds 39.8% estimated Share of Search among email security gateways worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Abnormal39.8%
Mimecast26.7%
Proofpoint18%- Avanan9.8%
Barracuda4.4%- IRONSCALES1.3%
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Which email security gateways compete with Abnormal?
Share of Search by month for Abnormal, Mimecast, Proofpoint, Avanan, Barracuda. The figures are in the table below the chart.
View monthly share of search table
| Month | Abnormal | Mimecast | Proofpoint | Avanan | Barracuda | IRONSCALES |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 30.6% | 17% | 9.2% | 4.1% | 1.5% |
| Nov 2025 | 40.2% | 26.9% | 18.2% | 9.8% | 3.6% | 1.3% |
| Dec 2025 | 41.5% | 27.8% | 15.4% | 10.2% | 3.7% | 1.4% |
| Jan 2026 | 41.7% | 27.8% | 15.4% | 10.2% | 3.7% | 1.1% |
| Feb 2026 | 40% | 26.8% | 18.1% | 9.8% | 3.6% | 1.6% |
| Mar 2026 | 36.2% | 29.5% | 20% | 8.9% | 4% | 1.4% |
| Apr 2026 | 39.7% | 26.6% | 18% | 9.7% | 4.4% | 1.6% |
| May 2026 | 39.8% | 26.7% | 18% | 9.8% | 4.4% | 1.3% |
| Jun 2026 | 37.6% | 30.7% | 17.1% | 9.2% | 4.1% | 1.2% |
| Jul 2026 | 40.7% | 27.3% | 15.2% | 10% | 5.5% | 1.3% |
| Aug 2026 | 39.8% | 26.7% | 18% | 9.8% | 4.4% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.8% | 135K | 0% | -0.9 points | |
| 2, held 2nd | 26.7% | 90.5K | 0% | -0.6 points | |
| 3, held 3rd | 18% | 61K | +21.3% | +2.8 points | |
| 4, held 4th | 9.8% | 33.1K | 0% | -0.2 points | |
| 5, held 5th | 4.4% | 14.8K | -18.2% | -1.1 points | |
| 6, held 6th | 1.3% | 4.4K | 0% | 0 points |
1.Abnormal
39.8%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.
Mimecast26.7%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
18%
Held 3rd. 61K estimated branded searches, +21.3% vs prior month. Share +2.8 points.
4.Avanan
9.8%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.4%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
1.3%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Abnormal and its closest rivals
How has branded search demand for Abnormal changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Abnormal worldwide held steady at 135K.
- Across the 11 months ending August 2026, Abnormal’s estimated Share of Search among email security gateways worldwide increased from 37.6% to 39.8%.
- Across the 11 months ending August 2026, Abnormal’s estimated Share of Search among email security gateways worldwide peaked at 41.7% in January 2026 and was lowest at 36.2% in March 2026.
How did search popularity change for email security gateways worldwide in August 2026?
5 changes
In August 2026, Proofpoint gained estimated Share of Search among email security gateways worldwide, from 15.2% to 18%.
In August 2026, Barracuda lost estimated Share of Search among email security gateways worldwide, from 5.5% to 4.4%.
In August 2026, Abnormal lost estimated Share of Search among email security gateways worldwide, from 40.7% to 39.8%.
In August 2026, Mimecast lost estimated Share of Search among email security gateways worldwide, from 27.3% to 26.7%.
Estimated monthly branded searches for IRONSCALES worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How is Abnormal measured?
Brandwave collects information about searches that people make online using Abnormal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- abnormal
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