Brandwave

How popular isSpeedo in search?

In September 2026, there were an estimated 429K branded searches for Speedo worldwide which is down 16.1% over the last 12 months. Speedo holds 36.3% estimated Share of Search among water shoes worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Merrell57.6%
  2. Speedo36.3%
  3. Cressi2.8%
  4. Body Glove2.3%
  5. Aqua Sphere0.69%
  6. ALEADER0.31%
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Where does Speedo compete?

Speedo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water shoes2nd of 636.3%Shown below
Swimwear brands1st of 568.1%Show ranking
Swim fins1st of 677.8%Show ranking
Swim cap brands1st of 578.1%Show ranking
Swimming goggles1st of 578.1%Show ranking
Short fins brands1st of 478.9%Show ranking

Which water shoes compete with Speedo?

Speedo against water shoes worldwide, by month

Share of Search by month for Merrell, Speedo, Cressi, Body Glove. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSpeedoCressiBody GloveAqua SphereALEADER
Oct 202553.2%41.2%2.2%2.7%0.65%0.1%
Nov 202557.1%37.7%2%2.4%0.6%0.13%
Dec 202551.9%40.5%2.1%4.8%0.52%0.14%
Jan 202651.6%39.9%2.1%5.6%0.62%0.2%
Feb 202649.1%45.4%1.9%2.9%0.57%0.14%
Mar 202654%40.1%2.1%3.1%0.62%0.12%
Apr 202653.8%40.7%2.1%2.6%0.63%0.12%
May 202650.4%43.6%2.3%2.8%0.69%0.15%
Jun 202651.5%41.6%3.2%2.6%0.64%0.4%
Jul 202647.8%44.5%3.4%2.8%0.84%0.62%
Aug 202652.6%40%3.8%2.5%0.76%0.39%
Sep 202657.6%36.3%2.8%2.3%0.69%0.31%

  1. 1.Merrell

    57.6%

    Held 1st. 680K estimated branded searches, -1.3% vs prior month. Share +5 points.

  2. 2.Speedo

    36.3%

    Held 2nd. 429K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  3. 3.Cressi

    2.8%

    Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1 points.

  4. 4.Body Glove

    2.3%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  5. 5.Aqua Sphere

    0.69%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.ALEADER

    0.31%

    Held 6th. 3.6K estimated branded searches, -29.3% vs prior month. Share -0.1 points.

Compare search popularity between Speedo and its closest rivals

Every comparison with Speedo

How has branded search demand for Speedo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Speedo worldwide fell from 511K to 429K.
  • Across the 12 months ending September 2026, Speedo’s estimated Share of Search among water shoes worldwide decreased from 41.2% to 36.3%.
  • Across the 12 months ending September 2026, Speedo’s estimated Share of Search among water shoes worldwide peaked at 45.4% in February 2026 and was lowest at 36.3% in September 2026.

How did search popularity change for water shoes worldwide in September 2026?

  1. In September 2026, Merrell gained estimated Share of Search among water shoes worldwide, from 52.6% to 57.6%.

  2. In September 2026, Speedo lost estimated Share of Search among water shoes worldwide, from 40% to 36.3%.

  3. In September 2026, Cressi lost estimated Share of Search among water shoes worldwide, from 3.8% to 2.8%.

  4. Estimated monthly branded searches for ALEADER worldwide rose 206.8% over 12 measured months, from 1.2K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Body Glove worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How is Speedo measured?

Brandwave collects information about searches that people make online using Speedo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • speedo
  • speedo swimwear

Do you work for Speedo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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