Brandwave

How popular isSpeedo in search?

In September 2026, there were an estimated 429K branded searches for Speedo worldwide which is down 16.1% over the last 12 months. Speedo holds 78.9% estimated Share of Search among short fins brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Speedo78.9%
  2. Arena14.6%
  3. Cressi6.1%
  4. TYR0.44%
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Which short fins brands compete with Speedo?

Speedo against short fins brands worldwide, by month

Share of Search by month for Speedo, Arena, Cressi. The figures are in the table below the chart.

View monthly share of search table
MonthSpeedoArenaCressiTYR
Oct 202582.5%12.7%4.4%0.39%
Nov 202582%13.2%4.4%0.47%
Dec 202584.1%11%4.5%0.4%
Jan 202682.8%12.4%4.3%0.46%
Feb 202684%12.1%3.6%0.38%
Mar 202682.3%12.9%4.3%0.57%
Apr 202683.4%11.9%4.3%0.38%
May 202684%11.1%4.5%0.39%
Jun 202682.6%10.7%6.4%0.37%
Jul 202682%11.2%6.3%0.37%
Aug 202679.8%12.2%7.5%0.44%
Sep 202678.9%14.6%6.1%0.44%

  1. 1.Speedo

    78.9%

    Held 1st. 429K estimated branded searches, -18.2% vs prior month. Share -1 points.

  2. 2.Arena

    14.6%

    Held 2nd. 79.4K estimated branded searches, -0.87% vs prior month. Share +2.4 points.

  3. 3.Cressi

    6.1%

    Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.4 points.

  4. 4.TYR

    0.44%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Speedo and its closest rivals

Every comparison with Speedo

How has branded search demand for Speedo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Speedo worldwide fell from 511K to 429K.
  • Across the 12 months ending September 2026, Speedo’s estimated Share of Search among short fins brands worldwide decreased from 82.5% to 78.9%.
  • Across the 12 months ending September 2026, Speedo’s estimated Share of Search among short fins brands worldwide peaked at 84.1% in December 2025 and was lowest at 78.9% in September 2026.

How did search popularity change for short fins brands worldwide in September 2026?

  1. In September 2026, Arena gained estimated Share of Search among short fins brands worldwide, from 12.2% to 14.6%.

  2. In September 2026, Cressi lost estimated Share of Search among short fins brands worldwide, from 7.5% to 6.1%.

  3. In September 2026, Speedo lost estimated Share of Search among short fins brands worldwide, from 79.8% to 78.9%.

Where does Speedo compete?

Speedo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swimwear brands1st of 567.4%Show ranking
Swim fins1st of 677.8%Show ranking
Swim cap brands1st of 578.1%Show ranking
Swimming goggles1st of 578.1%Show ranking
Short fins brands1st of 478.9%Shown above
Water shoes1st of 676.3%Show ranking

How is Speedo measured?

Brandwave collects information about searches that people make online using Speedo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • speedo
  • speedo swimwear

Do you work for Speedo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Speedo your brand?

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