Speedo vs TYR:Which is searched more?
In September 2026, Speedo had more branded searches than TYR among short fins brands worldwide. Speedo was estimated to have 429K branded searches compared to TYR’s 2.4K, and held a 78.9% Share of Search versus TYR’s 0.44%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Speedo or TYR?
Compare the short fins brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Speedo, TYR. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Arena | Cressi | TYR |
|---|---|---|---|---|
| Oct 2025 | 82.5% | 12.7% | 4.4% | 0.39% |
| Nov 2025 | 82% | 13.2% | 4.4% | 0.47% |
| Dec 2025 | 84.1% | 11% | 4.5% | 0.4% |
| Jan 2026 | 82.8% | 12.4% | 4.3% | 0.46% |
| Feb 2026 | 84% | 12.1% | 3.6% | 0.38% |
| Mar 2026 | 82.3% | 12.9% | 4.3% | 0.57% |
| Apr 2026 | 83.4% | 11.9% | 4.3% | 0.38% |
| May 2026 | 84% | 11.1% | 4.5% | 0.39% |
| Jun 2026 | 82.6% | 10.7% | 6.4% | 0.37% |
| Jul 2026 | 82% | 11.2% | 6.3% | 0.37% |
| Aug 2026 | 79.8% | 12.2% | 7.5% | 0.44% |
| Sep 2026 | 78.9% | 14.6% | 6.1% | 0.44% |
How has the Speedo and TYR comparison changed over the last 12 months?
3 findings
- Speedo was ahead of TYR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Speedo’s estimated Share of Search among short fins brands worldwide moved from 82.5% to 78.9%, and its estimated monthly branded searches moved from 511K to 429K.
- Across the 12 months ending September 2026, TYR’s estimated Share of Search among short fins brands worldwide moved from 0.39% to 0.44%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for short fins brands worldwide in September 2026?
1 change
In September 2026, Speedo lost estimated Share of Search among short fins brands worldwide, from 79.8% to 78.9%.
Other head-to-heads among short fins brands
How each brand is measured
Brandwave collects information about searches that people make online using Speedo’s and TYR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.