Brandwave

Short Fins brands:Which are searched most?

In September 2026, Arena was the most searched among short Fins brands worldwide, with an estimated 1.2M branded searches and 72.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Arena72.5%
  2. Speedo25.4%
  3. Cressi2%
  4. TYR0.14%

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Share of SearchLeaderboard

Compare the short fins brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among short Fins brands worldwide, by month

Share of Search by month for Arena, Speedo. The figures are in the table below the chart.

View monthly share of search table
MonthArenaSpeedoCressiTYR
Oct 202569.3%29%1.5%0.14%
Nov 202573.5%25%1.3%0.14%
Dec 202569.3%29%1.5%0.14%
Jan 202668.8%29.5%1.5%0.16%
Feb 202669%29.6%1.3%0.14%
Mar 202668.8%29.5%1.5%0.2%
Apr 202668.8%29.5%1.5%0.14%
May 202664.9%33.2%1.8%0.15%
Jun 202663.8%33.5%2.6%0.15%
Jul 202663.8%33.5%2.6%0.15%
Aug 202667.9%29.1%2.8%0.16%
Sep 202672.5%25.4%2%0.14%

This month’s ranking, September 2026

  1. 1.Arena

    72.5%

    Held 1st. 1.2M estimated branded searches, +0.02% vs prior month. Share +4.5 points.

  2. 2.Speedo

    25.4%

    Held 2nd. 429K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  3. 3.Cressi

    2%

    Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.8 points.

  4. 4.TYR

    0.14%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among short Fins brands worldwide?

In September 2026, Arena was the most searched among short Fins brands worldwide, with an estimated 1.2M branded searches and 72.5% estimated Share of Search within this set. Speedo is in 2nd place, 47.1 percentage points behind at 25.4% Share of Search.

Global short Fins brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Arena69.3% → 72.5%73.5%Nov 202563.8%Jun 20261st
Speedo29% → 25.4%33.5%Jun 202625%Nov 20252nd
Cressi1.5% → 2%2.8%Aug 20261.3%Feb 20263rd
TYR0.14%0.2%Mar 20260.14%Apr 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Arena’s estimated Share of Search among short Fins brands worldwide increased from 69.3% to 72.5%.
  • Across the 12 months ending September 2026, Speedo’s estimated Share of Search among short Fins brands worldwide decreased from 29% to 25.4%.
  • Across the 12 months ending September 2026, Arena’s estimated Share of Search among short Fins brands worldwide peaked at 73.5% in November 2025 and was lowest at 63.8% in June 2026.
  • Across the 12 months ending September 2026, Speedo’s estimated Share of Search among short Fins brands worldwide peaked at 33.5% in June 2026 and was lowest at 25% in November 2025.
  • Across the 12 months ending September 2026, Cressi’s estimated Share of Search among short Fins brands worldwide peaked at 2.8% in August 2026 and was lowest at 1.3% in February 2026.
  • Across the 12 months ending September 2026, Cressi and TYR held steady: their estimated Share of Search among short Fins brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for short Fins brands worldwide in September 2026?

  1. In September 2026, Arena gained estimated Share of Search among short Fins brands worldwide, from 67.9% to 72.5%.

  2. In September 2026, Speedo lost estimated Share of Search among short Fins brands worldwide, from 29.1% to 25.4%.

  3. In September 2026, Cressi lost estimated Share of Search among short Fins brands worldwide, from 2.8% to 2%.

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