Brandwave

How popular isNike in search?

In September 2026, there were an estimated 24.3M branded searches for Nike worldwide which held steady over the last 12 months. Nike holds 28.3% estimated Share of Search among sneaker brands worldwide and is ranked 1st of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike28.3%
  2. Adidas25.4%
  3. New Balance12.9%
  4. Puma10.9%
  5. ASICS7.1%
  6. Skechers7.1%
  7. Vans5.8%
  8. Reebok2.3%
  9. Allbirds0.19%
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Where does Nike compete?

Nike is ranked in 28 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sneaker brands1st of 928.3%Shown below
Trainers1st of 632.5%Show ranking
Casual shoes brands1st of 632.8%Show ranking
Football boot brands1st of 634.2%Show ranking
Basketball shoe brands1st of 534.8%Show ranking
Skate shoes brands1st of 536.4%Show ranking
Rugby cleats brands1st of 637.6%Show ranking
Gym bags1st of 637.8%Show ranking
Golf shoes1st of 639.3%Show ranking
Sports bra brands1st of 540%Show ranking
Baseball cleats brands1st of 440.1%Show ranking
Football cleats brands1st of 440.1%Show ranking
Turf shoes brands1st of 440.1%Show ranking
Sports bag brands1st of 541.3%Show ranking
Exercise mats1st of 642.5%Show ranking
Netball shoe brands1st of 542.8%Show ranking
Footballs1st of 643.8%Show ranking
Football brands1st of 543.8%Show ranking
Indoor soccer shoes brands1st of 343.8%Show ranking
Soccer boots brands1st of 343.8%Show ranking
Rugby boot brands1st of 545.4%Show ranking
Gym shoes1st of 647%Show ranking
Kids shoe brands1st of 550.7%Show ranking
Golf shoe brands1st of 452.4%Show ranking
Jump rope brands1st of 552.6%Show ranking
Leggings1st of 655.8%Show ranking
Gym clothing brands1st of 556.2%Show ranking
School bags1st of 685.7%Show ranking

Which sneaker brands compete with Nike?

Nike against sneaker brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS, Skechers, Vans, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaASICSSkechersVansReebokAllbirds
Oct 202527.8%26%15.2%10%6.8%6.8%4.6%2.5%0.34%
Nov 202530.3%27.5%14%9.1%5.1%6.3%5.1%2.3%0.31%
Dec 202530.1%26.8%13.3%9.3%6%6%6%2.3%0.29%
Jan 202632.2%24.4%12.3%10.1%6.8%6.8%4.5%2.6%0.33%
Feb 202629.5%26.5%13.5%10.7%6.1%6.1%5%2.4%0.3%
Mar 202629.4%26.9%13.3%10.8%6%6%4.9%2.3%0.36%
Apr 202626.8%25%14.8%11.9%6.7%6.7%4.4%2.2%1.6%
May 202625%27%11.3%15.6%6.2%7.6%5.1%2%0.31%
Jun 202627.5%28.5%12.6%10.4%6.9%6.9%4.6%2.3%0.34%
Jul 202627.6%29%12.4%10.5%6.8%5.6%5.6%2.3%0.22%
Aug 202625.4%26.9%13.8%11.5%7.6%6.2%6.2%2.1%0.17%
Sep 202628.3%25.4%12.9%10.9%7.1%7.1%5.8%2.3%0.19%

  1. 1.Nike

    28.3%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.9 points.

  2. 2.Adidas

    25.4%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.6 points.

  3. 3.New Balance

    12.9%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  4. 4.Puma

    10.9%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.ASICS

    7.1%

    Held 5th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Skechers

    7.1%

    Held 6th. 6.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Vans

    5.8%

    Held 7th. 5M estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Reebok

    2.3%

    Held 8th. 2M estimated branded searches, -3.8% vs prior month. Share +0.2 points.

  9. 9.Allbirds

    0.19%

    Held 9th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nike and its closest rivals

Every comparison with Nike

How has branded search demand for Nike changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike worldwide held steady, from 24.9M to 24.3M.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among sneaker brands worldwide peaked at 32.2% in January 2026 and was lowest at 25% in May 2026.

How did search popularity change for sneaker brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 28.3% estimated Share of Search.

  2. In September 2026, Skechers gained estimated Share of Search among sneaker brands worldwide, from 6.2% to 7.1%.

  3. In September 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 26.9% to 25.4%.

  4. In September 2026, New Balance lost estimated Share of Search among sneaker brands worldwide, from 13.8% to 12.9%.

  5. In September 2026, Puma lost estimated Share of Search among sneaker brands worldwide, from 11.5% to 10.9%.

  6. Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.

How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • nike
  • nike air max
  • nike shoes
  • nike shox

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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