How popular isMakita in search?
In September 2026, there were an estimated 1M branded searches for Makita worldwide which is down 28.5% over the last 12 months. Makita holds 6.3% estimated Share of Search among garden machinery brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Honda74.3%Stihl7.2%
Husqvarna7%
Makita6.3%Ryobi5.2%
EGO Power+—
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Where does Makita compete?
Which garden machinery brands compete with Makita?
Share of Search by month for Honda, Stihl, Husqvarna, Makita, Ryobi. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Stihl | Husqvarna | Makita | Ryobi | EGO Power+ |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 6.7% | 7.6% | 8.2% | 4.6% | — |
| Nov 2025 | 71.5% | 7.1% | 6.4% | 8.7% | 6.3% | — |
| Dec 2025 | 74.5% | 7% | 5.5% | 7.6% | 5.5% | — |
| Jan 2026 | 76.4% | 6.5% | 6.4% | 6% | 4.7% | — |
| Feb 2026 | 76% | 6.8% | 6.8% | 6.2% | 4.2% | — |
| Mar 2026 | 72.4% | 7.6% | 7.9% | 6.6% | 5.5% | — |
| Apr 2026 | 70.8% | 8% | 9.7% | 5.5% | 6% | — |
| May 2026 | 70.8% | 7.7% | 9.9% | 5.5% | 6.2% | — |
| Jun 2026 | 70.8% | 8.2% | 8.5% | 5.9% | 6.7% | — |
| Jul 2026 | 74.5% | 7.3% | 7.2% | 5.1% | 5.8% | — |
| Aug 2026 | 74.1% | 7.2% | 7% | 6.1% | 5.6% | — |
| Sep 2026 | 74.3% | 7.2% | 7% | 6.3% | 5.2% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.3% | 11.8M | -1.8% | +0.2 points | |
| 2, held 2nd | 7.2% | 1.1M | -2.5% | 0 points | |
| 3, held 3rd | 7% | 1.1M | -1.9% | 0 points | |
| 4, held 4th | 6.3% | 1M | +1.1% | +0.2 points | |
| 5, held 5th | 5.2% | 825K | -8.3% | -0.4 points | |
| —, not measured this month | — | — | — | — |
1.
Honda74.3%
Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share +0.2 points.
2.
7.2%
Held 2nd. 1.1M estimated branded searches, -2.5% vs prior month. Share 0 points.
7%
Held 3rd. 1.1M estimated branded searches, -1.9% vs prior month. Share 0 points.
4.
Makita6.3%
Held 4th. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.
5.
5.2%
Held 5th. 825K estimated branded searches, -8.3% vs prior month. Share -0.4 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Makita and its closest rivals
Every comparison with Makita
68 comparisons
- Honda vs Makita
- Husqvarna vs Makita
- Makita vs Milwaukee
- Makita vs Stanley
- Makita vs Stihl
- Lincoln vs Makita
- Makita vs Norton
- Makita vs Ryobi
- Makita vs Slime
- Karcher vs Makita
- DeWalt vs Makita
- Diablo vs Makita
- Makita vs Stanley
- Jacob's vs Makita
- Carhartt vs Makita
- EXACT vs Makita
- Freud vs Makita
- Craftsman vs Makita
- Festool vs Makita
- Makita vs Wagner
- Einhell vs Makita
- Black and Decker vs Makita
- Gardena vs Makita
- Knipex vs Makita
- Bosch vs Makita
- Fiskars vs Makita
- Gorilla Glue vs Makita
- Atlas Copco vs Makita
- Klein Tools vs Makita
- Makita vs Shop-Vac
- Lenox vs Makita
- Makita vs WORX
- Ingersoll Rand vs Makita
- Draper vs Makita
- Greenworks vs Makita
- Kobalt vs Makita
- Makita vs Nilfisk
- Makita vs ToughBuilt
- Makita vs Mikasa
- Makita vs RIDGID
- Grizzly vs Makita
- Makita vs Mirka
- Hilti vs Makita
- 3M Peltor vs Makita
- Makita vs Steinel
- Kincrome vs Makita
- Klingspor vs Makita
- Leica Geosystems vs Makita
- Makita vs Max
- AstroAI vs Makita
- Chicago Pneumatic vs Makita
- Domino vs Makita
- ECHO vs Makita
- Circular vs Makita
- Crown vs Makita
- Husky vs Makita
- Makita vs Sun Joe
- Bobcat vs Makita
- Makita vs SawStop
- Evolution vs Makita
- Makita vs Metabo
- Campbell Hausfeld vs Makita
- Jet vs Makita
- Makita vs VIAIR
- Irwin vs Makita
- Makita vs Triton
- Hitachi vs Makita
- Makita vs Rikon
How has branded search demand for Makita changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Makita worldwide fell from 1.4M to 1M.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among garden machinery brands worldwide decreased from 8.2% to 6.3%.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among garden machinery brands worldwide peaked at 8.7% in November 2025 and was lowest at 5.1% in July 2026.
- Across the 12 months ending September 2026, Makita fell from 2nd to 4th among garden machinery brands worldwide.
How did search popularity change for garden machinery brands worldwide in September 2026?
4 changes
Ryobi’s estimated Share of Search among garden machinery brands worldwide has lost ground for 3 months in a row, from 6.7% to 5.2% in September 2026.
Stihl’s estimated Share of Search among garden machinery brands worldwide has lost ground for 3 months in a row, from 8.2% to 7.2% in September 2026.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.
How is Makita measured?
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- makita
- makita battery
- makita drill
- makita tool
Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Makita your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.