Brandwave

Makita vs Norton:Which is searched more?

In August 2026, Makita had more branded searches than Norton among grinding disc brands worldwide. Makita was estimated to have 823K branded searches compared to Norton’s 165K, and held a 43.1% Share of Search versus Norton’s 8.6%. These are worldwide searches for English-language branded terms.

Share of Search among grinding disc brands worldwide in August 2026Which is more popular in search, Makita or Norton?
Makita43.1%823K searches
vs
Norton8.6%165K searches

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Which is more popular in search, Makita or Norton?

Compare the grinding disc brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Makita and Norton among grinding disc brands worldwide, by month

Share of Search by month for Makita, Norton. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaNorton
Oct 202552%8.6%
Nov 202549.7%8.2%
Dec 202544.9%9%
Jan 202642.1%12.6%
Feb 202644.7%9%
Mar 202648.7%8%
Apr 202643.9%8.8%
May 202644.6%7.3%
Jun 202644.8%7.3%
Jul 202643%8.6%
Aug 202643.1%8.6%
Sep 2026——

How has the Makita and Norton comparison changed over the last 12 months?

  • Makita was ahead of Norton in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among grinding disc brands worldwide moved from 52% to 43.1%, and its estimated monthly branded searches moved from 1.2M to 823K.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among grinding disc brands worldwide held steady at 8.6%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for grinding disc brands worldwide in August 2026?

  1. Norton’s estimated Share of Search among grinding disc brands worldwide has gained ground for 3 months in a row, from 7.3% to 8.6% in August 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Makita’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

1 branded search term

  • makita

Norton

1 branded search term

  • norton antivirus

How the Brand Demand Index is measured

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