How popular isNorton in search?
In August 2026, there were an estimated 165K branded searches for Norton worldwide which is down 17.9% over the last 11 months. Norton holds 8.7% estimated Share of Search among grinding disc brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Norton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which grinding disc brands compete with Norton?
Share of Search by month for Makita, DeWalt, Bosch, Norton. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Bosch | Norton | Klingspor | 3M Peltor |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 28.9% | 8.9% | 8.6% | 0.95% | 0.07% |
| Nov 2025 | 50.1% | 33.8% | 7% | 8.3% | 0.74% | 0.07% |
| Dec 2025 | 45.2% | 37.2% | 7.7% | 9.1% | 0.67% | 0.06% |
| Jan 2026 | 42.6% | 34.8% | 8.9% | 12.7% | 0.94% | 0.08% |
| Feb 2026 | 45.2% | 36.9% | 7.7% | 9.1% | 0.99% | 0.09% |
| Mar 2026 | 49.2% | 33.1% | 8.4% | 8.1% | 1.1% | 0.08% |
| Apr 2026 | 44.4% | 36.3% | 9.2% | 8.9% | 0.98% | 0.09% |
| May 2026 | 45.2% | 36.9% | 9.4% | 7.4% | 0.99% | 0.09% |
| Jun 2026 | 45.2% | 37% | 9.3% | 7.4% | 0.99% | 0.07% |
| Jul 2026 | 43.5% | 35.5% | 11% | 8.7% | 1.2% | 0.1% |
| Aug 2026 | 43.6% | 35.7% | 10.9% | 8.7% | 0.96% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 823K | +22.3% | +0.1 points | |
| 2, held 2nd | 35.7% | 673K | +22.4% | +0.1 points | |
| 3, held 3rd | 10.9% | 206K | +21.2% | -0.1 points | |
| 4, held 4th | 8.7% | 165K | +22.2% | 0 points | |
| 5, held 5th | 0.96% | 18.1K | 0% | -0.2 points | |
| 6, held 6th | 0.08% | 1.6K | 0% | 0 points |
1.
Makita43.6%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
2.
DeWalt35.7%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
3.
Bosch10.9%
Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share -0.1 points.
4.
Norton8.7%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share 0 points.
0.96%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.08%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Norton and its closest rivals
How has branded search demand for Norton changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Norton worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Norton’s estimated Share of Search among grinding disc brands worldwide peaked at 12.7% in January 2026 and was lowest at 7.4% in May 2026.
How did search popularity change for grinding disc brands worldwide in August 2026?
3 changes
Norton’s estimated Share of Search among grinding disc brands worldwide has gained ground for 3 months in a row, from 7.4% to 8.7% in August 2026.
Estimated monthly branded searches for Makita worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Where does Norton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Abrasive brands | 2nd of 6 | 8% | Show ranking |
| Grinding disc brands | 4th of 6 | 8.7% | Shown above |
| Antivirus software | 4th of 5 | 10.6% | Show ranking |
How is Norton measured?
Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- norton antivirus
Do you work for Norton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Norton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.