Brandwave

How popular isNorton in search?

In August 2026, there were an estimated 165K branded searches for Norton worldwide which is down 17.9% over the last 11 months. Norton holds 6.9% estimated Share of Search among abrasive brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sia77%
  2. Saint-Gobain12.9%
  3. Norton6.9%
  4. Mirka1.4%
  5. 3M Peltor1%
  6. Klingspor0.76%
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Which abrasive brands compete with Norton?

Norton against abrasive brands worldwide, by month

Share of Search by month for Sia, Saint-Gobain, Norton. The figures are in the table below the chart.

View monthly share of search table
MonthSiaSaint-GobainNortonMirka3M PeltorKlingspor
Oct 202573.5%15%8.1%1.6%0.96%0.89%
Nov 202571.8%14.6%9.6%1.9%1.1%0.87%
Dec 202579.6%10.9%7.1%1.2%0.69%0.53%
Jan 202674.2%12.4%10%1.6%0.97%0.73%
Feb 202673.2%15%8%2%0.96%0.88%
Mar 202672.9%14.9%8%2%1.2%1.1%
Apr 202676.8%12.9%6.9%1.7%1%0.76%
May 202678%13.1%5.8%1.4%1%0.77%
Jun 202674.5%15.2%6.7%1.6%0.96%0.9%
Jul 202674.5%15.2%6.7%1.6%0.98%0.9%
Aug 202677%12.9%6.9%1.4%1%0.76%
Sep 2026——————

  1. 1.Sia

    77%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +2.5 points.

  2. 2.Saint-Gobain

    12.9%

    Held 2nd. 306K estimated branded searches, -0.23% vs prior month. Share -2.4 points.

  3. 3.Norton

    6.9%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Mirka

    1.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.3M Peltor

    1%

    Held 5th. 23.8K estimated branded searches, +20.8% vs prior month. Share 0 points.

  6. 6.Klingspor

    0.76%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Norton and its closest rivals

Every comparison with Norton

How has branded search demand for Norton changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Norton worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide decreased from 8.1% to 6.9%.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide peaked at 10% in January 2026 and was lowest at 5.8% in May 2026.

How did search popularity change for abrasive brands worldwide in August 2026?

  1. In August 2026, Sia gained estimated Share of Search among abrasive brands worldwide, from 74.5% to 77%.

  2. In August 2026, Saint-Gobain lost estimated Share of Search among abrasive brands worldwide, from 15.2% to 12.9%.

  3. Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Mirka worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Norton worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Norton compete?

Norton is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Abrasive brands3rd of 66.9%Shown above
Grinding disc brands4th of 68.6%Show ranking
Antivirus software4th of 510.6%Show ranking

How is Norton measured?

Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • norton antivirus

Do you work for Norton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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