Norton vs Saint-Gobain:Which is more popular by branded search?

Name: Norton vs Saint-Gobain: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Norton had more branded searches than Saint-Gobain among abrasive brands worldwide. Norton was estimated to have 165K branded searches compared to Saint-Gobain’s 2.9K, and held an 8% Share of Search versus Saint-Gobain’s 0.14%. These are worldwide searches for English-language branded terms.

Share of Search among abrasive brands worldwide in August 2026Which is more popular in search, Norton or Saint-Gobain?

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Which is more popular in search, Norton or Saint-Gobain?

Compare the abrasive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Norton and Saint-Gobain among abrasive brands worldwide, by month

Month	Sia	Norton	Mirka	Klingspor	Saint-Gobain	3M Peltor
Oct 2025	87.2%	9.6%	1.9%	1.1%	0.17%	0.08%
Nov 2025	85%	11.4%	2.3%	1%	0.16%	0.09%
Dec 2025	89.8%	8.1%	1.3%	0.59%	0.12%	0.05%
Jan 2026	85.5%	11.5%	1.9%	0.85%	0.17%	0.07%
Feb 2026	86.8%	9.5%	2.3%	1%	0.21%	0.09%
Mar 2026	86.6%	9.5%	2.3%	1.3%	0.21%	0.09%
Apr 2026	88.9%	8%	2%	0.88%	0.17%	0.08%
May 2026	90.5%	6.7%	1.6%	0.9%	0.18%	0.08%
Jun 2026	88.7%	8%	2%	1.1%	0.21%	0.08%
Jul 2026	88.7%	8%	2%	1.1%	0.21%	0.09%
Aug 2026	89.2%	8%	1.6%	0.88%	0.14%	0.08%
Sep 2026	—	—	—	—	—	—

How has the Norton and Saint-Gobain comparison changed over the last 12 months?

3 findings

Norton was ahead of Saint-Gobain in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide moved from 9.6% to 8%, and its estimated monthly branded searches moved from 201K to 165K.
Across the 11 months ending August 2026, Saint-Gobain’s estimated Share of Search among abrasive brands worldwide moved from 0.17% to 0.14%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for abrasive brands worldwide in August 2026?

2 changes

Estimated monthly branded searches for Saint-Gobain worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
Estimated monthly branded searches for Norton worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Norton’s and Saint-Gobain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.