How popular isSaint-Gobain in search?
In August 2026, there were an estimated 306K branded searches for Saint-Gobain worldwide which is down 18.1% over the last 11 months. Saint-Gobain holds 12.9% estimated Share of Search among abrasive brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which abrasive brands compete with Saint-Gobain?
Share of Search by month for Sia, Saint-Gobain, Norton. The figures are in the table below the chart.
View monthly share of search table
| Month | Sia | Saint-Gobain | Norton | Mirka | 3M Peltor | Klingspor |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 15% | 8.1% | 1.6% | 0.96% | 0.89% |
| Nov 2025 | 71.8% | 14.6% | 9.6% | 1.9% | 1.1% | 0.87% |
| Dec 2025 | 79.6% | 10.9% | 7.1% | 1.2% | 0.69% | 0.53% |
| Jan 2026 | 74.2% | 12.4% | 10% | 1.6% | 0.97% | 0.73% |
| Feb 2026 | 73.2% | 15% | 8% | 2% | 0.96% | 0.88% |
| Mar 2026 | 72.9% | 14.9% | 8% | 2% | 1.2% | 1.1% |
| Apr 2026 | 76.8% | 12.9% | 6.9% | 1.7% | 1% | 0.76% |
| May 2026 | 78% | 13.1% | 5.8% | 1.4% | 1% | 0.77% |
| Jun 2026 | 74.5% | 15.2% | 6.7% | 1.6% | 0.96% | 0.9% |
| Jul 2026 | 74.5% | 15.2% | 6.7% | 1.6% | 0.98% | 0.9% |
| Aug 2026 | 77% | 12.9% | 6.9% | 1.4% | 1% | 0.76% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77% | 1.8M | +22% | +2.5 points | |
| 2, held 2nd | 12.9% | 306K | -0.23% | -2.4 points | |
| 3, held 3rd | 6.9% | 165K | +22.2% | +0.2 points | |
| 4, held 4th | 1.4% | 33.1K | 0% | -0.3 points | |
| 5, held 5th | 1% | 23.8K | +20.8% | 0 points | |
| 6, held 6th | 0.76% | 18.1K | 0% | -0.1 points |
1.
Sia77%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +2.5 points.
12.9%
Held 2nd. 306K estimated branded searches, -0.23% vs prior month. Share -2.4 points.
3.
Norton6.9%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
4.
Mirka1.4%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
1%
Held 5th. 23.8K estimated branded searches, +20.8% vs prior month. Share 0 points.
0.76%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Saint-Gobain and its closest rivals
Every comparison with Saint-Gobain
5 comparisons
How has branded search demand for Saint-Gobain changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Saint-Gobain worldwide fell from 374K to 306K.
- Across the 11 months ending August 2026, Saint-Gobain’s estimated Share of Search among abrasive brands worldwide decreased from 15% to 12.9%.
- Across the 11 months ending August 2026, Saint-Gobain’s estimated Share of Search among abrasive brands worldwide peaked at 15.2% in June 2026 and was lowest at 10.9% in December 2025.
How did search popularity change for abrasive brands worldwide in August 2026?
5 changes
In August 2026, Sia gained estimated Share of Search among abrasive brands worldwide, from 74.5% to 77%.
In August 2026, Saint-Gobain lost estimated Share of Search among abrasive brands worldwide, from 15.2% to 12.9%.
Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Norton worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Saint-Gobain measured?
Brandwave collects information about searches that people make online using Saint-Gobain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- saint gobain
- saint gobain abrasives
- saintgobain
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