Saint-Gobain vs Sia:Which is more popular by branded search?
In August 2026, Sia had more branded searches than Saint-Gobain among abrasive brands worldwide. Sia was estimated to have 1.8M branded searches compared to Saint-Gobain’s 2.9K, and held an 89.2% Share of Search versus Saint-Gobain’s 0.14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Saint-Gobain or Sia?
Compare the abrasive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sia, Saint-Gobain. The figures are in the table below the chart.
View monthly share of search table
| Month | Sia | Norton | Mirka | Klingspor | Saint-Gobain | 3M Peltor |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 9.6% | 1.9% | 1.1% | 0.17% | 0.08% |
| Nov 2025 | 85% | 11.4% | 2.3% | 1% | 0.16% | 0.09% |
| Dec 2025 | 89.8% | 8.1% | 1.3% | 0.59% | 0.12% | 0.05% |
| Jan 2026 | 85.5% | 11.5% | 1.9% | 0.85% | 0.17% | 0.07% |
| Feb 2026 | 86.8% | 9.5% | 2.3% | 1% | 0.21% | 0.09% |
| Mar 2026 | 86.6% | 9.5% | 2.3% | 1.3% | 0.21% | 0.09% |
| Apr 2026 | 88.9% | 8% | 2% | 0.88% | 0.17% | 0.08% |
| May 2026 | 90.5% | 6.7% | 1.6% | 0.9% | 0.18% | 0.08% |
| Jun 2026 | 88.7% | 8% | 2% | 1.1% | 0.21% | 0.08% |
| Jul 2026 | 88.7% | 8% | 2% | 1.1% | 0.21% | 0.09% |
| Aug 2026 | 89.2% | 8% | 1.6% | 0.88% | 0.14% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Saint-Gobain and Sia comparison changed over the last 12 months?
3 findings
- Sia was ahead of Saint-Gobain in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Saint-Gobain’s estimated Share of Search among abrasive brands worldwide moved from 0.17% to 0.14%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 11 months ending August 2026, Sia’s estimated Share of Search among abrasive brands worldwide moved from 87.2% to 89.2%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for abrasive brands worldwide in August 2026?
2 changes
In August 2026, Sia gained estimated Share of Search among abrasive brands worldwide, from 88.7% to 89.2%.
Estimated monthly branded searches for Saint-Gobain worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Saint-Gobain’s and Sia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Saint-Gobain
1 branded search term
- saint gobain abrasives
Sia
1 branded search term
- sia
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.