Brandwave

3M Peltor vs Norton:Which is searched more?

In August 2026, Norton had more branded searches than 3M Peltor among abrasive brands worldwide. Norton was estimated to have 165K branded searches compared to 3M Peltor’s 23.8K, and held a 6.9% Share of Search versus 3M Peltor’s 1%. These are worldwide searches for English-language branded terms.

Share of Search among abrasive brands worldwide in August 2026Which is more popular in search, 3M Peltor or Norton?
3M Peltor1%23.8K searches
vs
Norton6.9%165K searches

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Which is more popular in search, 3M Peltor or Norton?

Compare the abrasive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

3M Peltor and Norton among abrasive brands worldwide, by month

Share of Search by month for Norton, 3M Peltor. The figures are in the table below the chart.

View monthly share of search table
MonthNorton3M Peltor
Oct 20258.1%0.96%
Nov 20259.6%1.1%
Dec 20257.1%0.69%
Jan 202610%0.97%
Feb 20268%0.96%
Mar 20268%1.2%
Apr 20266.9%1%
May 20265.8%1%
Jun 20266.7%0.96%
Jul 20266.7%0.98%
Aug 20266.9%1%
Sep 2026——

How has the 3M Peltor and Norton comparison changed over the last 12 months?

  • Norton was ahead of 3M Peltor in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, 3M Peltor’s estimated Share of Search among abrasive brands worldwide moved from 0.96% to 1%, and its estimated monthly branded searches held steady at 23.8K.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide moved from 8.1% to 6.9%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for abrasive brands worldwide in August 2026?

  1. Estimated monthly branded searches for Norton worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using 3M Peltor’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

3M Peltor

2 branded search terms

  • 3m peltor
  • peltor earmuffs

Norton

1 branded search term

  • norton antivirus

How the Brand Demand Index is measured

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