DeWalt vs Norton:Which is more popular by branded search?
In August 2026, DeWalt had more branded searches than Norton among grinding disc brands worldwide. DeWalt was estimated to have 673K branded searches compared to Norton’s 165K, and held a 35.7% Share of Search versus Norton’s 8.7%. These are worldwide searches for English-language branded terms.
Follow DeWalt vs Norton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, DeWalt or Norton?
Compare the grinding disc brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Norton. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Bosch | Norton | Klingspor | 3M Peltor |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 28.9% | 8.9% | 8.6% | 0.95% | 0.07% |
| Nov 2025 | 50.1% | 33.8% | 7% | 8.3% | 0.74% | 0.07% |
| Dec 2025 | 45.2% | 37.2% | 7.7% | 9.1% | 0.67% | 0.06% |
| Jan 2026 | 42.6% | 34.8% | 8.9% | 12.7% | 0.94% | 0.08% |
| Feb 2026 | 45.2% | 36.9% | 7.7% | 9.1% | 0.99% | 0.09% |
| Mar 2026 | 49.2% | 33.1% | 8.4% | 8.1% | 1.1% | 0.08% |
| Apr 2026 | 44.4% | 36.3% | 9.2% | 8.9% | 0.98% | 0.09% |
| May 2026 | 45.2% | 36.9% | 9.4% | 7.4% | 0.99% | 0.09% |
| Jun 2026 | 45.2% | 37% | 9.3% | 7.4% | 0.99% | 0.07% |
| Jul 2026 | 43.5% | 35.5% | 11% | 8.7% | 1.2% | 0.1% |
| Aug 2026 | 43.6% | 35.7% | 10.9% | 8.7% | 0.96% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the DeWalt and Norton comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Norton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among grinding disc brands worldwide moved from 28.9% to 35.7%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Norton’s estimated Share of Search among grinding disc brands worldwide moved from 8.6% to 8.7%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for grinding disc brands worldwide in August 2026?
1 change
Norton’s estimated Share of Search among grinding disc brands worldwide has gained ground for 3 months in a row, from 7.4% to 8.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.