Brandwave

How popular isOxo in search?

In September 2026, there were an estimated 120K branded searches for Oxo worldwide which is down 17.2% over the last 12 months. Oxo holds 1.1% estimated Share of Search among dust Pan brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jumbo85.6%
  2. MINI11.4%
  3. Giant1.3%
  4. Oxo1.1%
  5. Rubbermaid0.46%
  6. O-Cedar0.17%
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Which dust Pan brands compete with Oxo?

Oxo against dust Pan brands worldwide, by month

Share of Search by month for Jumbo, MINI, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthJumboMINIGiantOxoRubbermaidO-Cedar
Oct 202585%11.3%1.5%1.3%0.56%0.21%
Nov 202584.9%11.3%1.3%1.7%0.56%0.21%
Dec 202587.5%9.6%1.1%1.2%0.48%0.14%
Jan 202682.5%13.5%1.5%1.6%0.67%0.2%
Feb 202682.9%13.5%1.5%1.3%0.55%0.2%
Mar 202685.2%11.4%1.5%1.1%0.56%0.17%
Apr 202684.9%11.3%1.9%1.1%0.56%0.17%
May 202685%11.3%1.9%1.1%0.56%0.17%
Jun 202685.4%11.4%1.5%1.1%0.46%0.14%
Jul 202685.3%11.4%1.5%1.1%0.46%0.17%
Aug 202685.2%11.4%1.5%1.1%0.56%0.17%
Sep 202685.6%11.4%1.3%1.1%0.46%0.17%

  1. 1.Jumbo

    85.6%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.MINI

    11.4%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Giant

    1.3%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Oxo

    1.1%

    Held 4th. 120K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rubbermaid

    0.46%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.O-Cedar

    0.17%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oxo and its closest rivals

Every comparison with Oxo

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxo worldwide fell from 145K to 120K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among dust Pan brands worldwide held steady, from 1.3% to 1.1%.

How did search popularity change for dust Pan brands worldwide in September 2026?

  1. Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  3. Estimated monthly branded searches for Rubbermaid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for Oxo worldwide fell 17.2% over 12 measured months, from 145K to 120K in September 2026.

Where does Oxo compete?

Oxo is ranked in 39 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mixing Bowls brands5th of 70.17%Show ranking
Spice Jars brands5th of 60.21%Show ranking
Tea Infuser brands4th of 70.21%Show ranking
Measuring Cups brands6th of 70.71%Show ranking
Cocktail Shaker brands5th of 71.1%Show ranking
Dust Pan brands4th of 61.1%Shown above
Coffee maker brands6th of 81.9%Show ranking
Onion Chopper brands7th of 82.3%Show ranking
Loaf Pan brands6th of 82.8%Show ranking
Bbq tool brands5th of 63.1%Show ranking
Ice Cube Tray brands3rd of 83.1%Show ranking
Lemon Squeezer brands4th of 53.8%Show ranking
Lemon Juicer brands3rd of 44%Show ranking
Baking Mat brands3rd of 34.1%Show ranking
Food Scale brands4th of 84.1%Show ranking
Grill Brush brands5th of 74.2%Show ranking
Potato Peeler brands4th of 54.2%Show ranking
Silicone Basting Brush brands3rd of 34.2%Show ranking
Kitchen scale brands3rd of 55.2%Show ranking
Jar Opener brands5th of 75.3%Show ranking
Rolling Pin brands3rd of 66.3%Show ranking
Vegetable Peeler brands3rd of 46.5%Show ranking
Kitchen timer brands3rd of 66.5%Show ranking
Food storage container brands4th of 66.8%Show ranking
Lever Corkscrew brands2nd of 37.2%Show ranking
Pizza Wheel brands3rd of 37.2%Show ranking
Measuring Jug brands3rd of 47.4%Show ranking
Box Grater brands3rd of 37.5%Show ranking
Burr Grinder brands3rd of 37.5%Show ranking
Stock cubes3rd of 611.6%Show ranking
Soup and stock brands3rd of 412.9%Show ranking
Soap dispenser brands4th of 613.1%Show ranking
Poultry Shears brands3rd of 513.7%Show ranking
Meat Thermometer brands2nd of 416.9%Show ranking
Sink Strainer brands2nd of 320.4%Show ranking
Toilet brush brands1st of 631.1%Show ranking
Cutting boards1st of 644.3%Show ranking
Herb Cutter brands1st of 350.4%Show ranking
Kitchen utensil brands1st of 350.4%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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