Brandwave

Sink Strainer brands:Which are searched most?

In September 2026, Kohler was the most searched among sink Strainer brands worldwide, with an estimated 368K branded searches and 62.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kohler62.4%
  2. Oxo20.4%
  3. Square17.3%

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Share of SearchLeaderboard

Compare the sink strainer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sink Strainer brands worldwide, by month

Share of Search by month for Kohler, Oxo, Square. The figures are in the table below the chart.

View monthly share of search table
MonthKohlerOxoSquare
Oct 202560.5%23.9%15.6%
Nov 202557.4%28.6%14.1%
Dec 202556.9%27.8%15.3%
Jan 202659.6%23.9%16.5%
Feb 202656.3%22.5%21.2%
Mar 202658.7%18.9%22.5%
Apr 202657.7%18.8%23.4%
May 202650.2%19.7%30.1%
Jun 202649.5%19.2%31.3%
Jul 202652.2%20.5%27.3%
Aug 202659.2%19.3%21.4%
Sep 202662.4%20.4%17.3%

This month’s ranking, September 2026

  1. 1.Kohler

    62.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.2 points.

  2. 2.Oxo

    20.4%

    Moved from 3rd to 2nd. 120K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Square

    17.3%

    Moved from 2nd to 3rd. 102K estimated branded searches, -23.6% vs prior month. Share -4.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among sink Strainer brands worldwide?

In September 2026, Kohler was the most searched among sink Strainer brands worldwide, with an estimated 368K branded searches and 62.4% estimated Share of Search within this set. Oxo is in 2nd place, 42 percentage points behind at 20.4% Share of Search.

Global sink Strainer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kohler60.5% → 62.4%62.4%Sep 202649.5%Jun 20261st
Oxo23.9% → 20.4%28.6%Nov 202518.8%Apr 20262nd
Square15.6% → 17.3%31.3%Jun 202614.1%Nov 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Kohler’s estimated Share of Search among sink Strainer brands worldwide increased from 60.5% to 62.4%.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among sink Strainer brands worldwide decreased from 23.9% to 20.4%.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among sink Strainer brands worldwide increased from 15.6% to 17.3%.
  • Across the 12 months ending September 2026, Kohler’s estimated Share of Search among sink Strainer brands worldwide peaked at 62.4% in September 2026 and was lowest at 49.5% in June 2026.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among sink Strainer brands worldwide peaked at 28.6% in November 2025 and was lowest at 18.8% in April 2026.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among sink Strainer brands worldwide peaked at 31.3% in June 2026 and was lowest at 14.1% in November 2025.

How did search popularity change for sink Strainer brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Square to rank 2nd among sink Strainer brands worldwide, with 20.4% estimated Share of Search.

  2. In September 2026, Kohler gained estimated Share of Search among sink Strainer brands worldwide, from 59.2% to 62.4%.

  3. In September 2026, Square lost estimated Share of Search among sink Strainer brands worldwide, from 21.4% to 17.3%.

How the Brand Demand Index is measured

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