Brandwave

How popular isOxo in search?

In September 2026, there were an estimated 120K branded searches for Oxo worldwide which is down 17.2% over the last 12 months. Oxo holds 2.2% estimated Share of Search among coffee maker brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso66.9%
  2. Smeg18.2%
  3. Jura6%
  4. Breville3.3%
  5. Cuisinart3.3%
  6. Oxo2.2%
  7. Braun0.03%
  8. Miele0.02%
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Where does Oxo compete?

Oxo is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands6th of 82.2%Shown below
Measuring cups brands4th of 63.8%Show ranking
BBQ tool brands4th of 65.4%Show ranking
Loaf pan brands3rd of 65.7%Show ranking
Food storage container brands4th of 66.3%Show ranking
Kitchen scale brands3rd of 56.9%Show ranking
Box grater brands3rd of 37%Show ranking
Burr grinder brands3rd of 37%Show ranking
Kitchen timer brands3rd of 67.7%Show ranking
Grill brush brands3rd of 68.9%Show ranking
Potato peeler brands2nd of 39.9%Show ranking
Lemon juicer brands2nd of 310%Show ranking
Stock cubes3rd of 611.6%Show ranking
Tea infuser brands3rd of 413.2%Show ranking
Soap dispenser brands3rd of 614.3%Show ranking
Mixing bowls brands2nd of 420.9%Show ranking
Jar opener brands2nd of 523.8%Show ranking
Food scale brands2nd of 526.9%Show ranking
Measuring jug brands2nd of 328.6%Show ranking
Toilet brush brands1st of 630.2%Show ranking
Cutting boards1st of 642.2%Show ranking
Herb cutter brands1st of 348.3%Show ranking
Kitchen utensil brands1st of 348.3%Show ranking
Rolling pin brands1st of 348.6%Show ranking

Which coffee maker brands compete with Oxo?

Oxo against coffee maker brands worldwide, by month

Share of Search by month for Nespresso, Smeg, Jura, Breville, Cuisinart, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoSmegJuraBrevilleCuisinartOxoBraunMiele
Oct 202566.5%18.1%6%2.7%4%2.7%0.01%0.02%
Nov 202570.2%15.6%4.2%3.5%4.2%2.3%0.01%0.02%
Dec 202566.3%17.7%4.9%4%4.9%2.2%0.02%0.02%
Jan 202662.5%20.4%6.9%3.1%4.6%2.5%0.02%0.02%
Feb 202667.5%18.1%6.1%2.7%3.3%2.2%0.02%0.02%
Mar 202667.1%18%6%2.7%4%2.2%0.02%0.02%
Apr 202669.6%15.5%6.3%2.8%3.4%2.3%0.03%0.02%
May 202669.1%15.4%6.2%2.8%4.1%2.3%0.03%0.02%
Jun 202671.5%13.3%6.4%2.9%3.5%2.4%0.03%0.02%
Jul 202663.7%17.4%8.6%3.1%4.7%2.6%0.03%0.02%
Aug 202668%15.5%7.5%2.7%4.1%2.2%0.03%0.02%
Sep 202666.9%18.2%6%3.3%3.3%2.2%0.03%0.02%

  1. 1.Nespresso

    66.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Smeg

    18.2%

    Held 2nd. 914K estimated branded searches, +19.6% vs prior month. Share +2.8 points.

  3. 3.Jura

    6%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.Breville

    3.3%

    Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  5. 5.Cuisinart

    3.3%

    Moved from 4th to 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.8 points.

  6. 6.Oxo

    2.2%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Braun

    0.03%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Miele

    0.02%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oxo and its closest rivals

Every comparison with Oxo

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxo worldwide fell from 145K to 120K.
  • Across the 12 months ending September 2026, Oxo fell from 5th to 6th among coffee maker brands worldwide.

How did search popularity change for coffee maker brands worldwide in September 2026?

  1. In September 2026, Breville overtook Cuisinart to rank 4th among coffee maker brands worldwide, with 3.3% estimated Share of Search.

  2. In September 2026, Smeg gained estimated Share of Search among coffee maker brands worldwide, from 15.5% to 18.2%.

  3. In September 2026, Jura lost estimated Share of Search among coffee maker brands worldwide, from 7.5% to 6%.

  4. In September 2026, Nespresso lost estimated Share of Search among coffee maker brands worldwide, from 68% to 66.9%.

  5. In September 2026, Cuisinart lost estimated Share of Search among coffee maker brands worldwide, from 4.1% to 3.3%.

  6. Estimated monthly branded searches for Braun worldwide rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

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How the Brand Demand Index is measured

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