Brandwave

How popular isOxo in search?

In September 2026, there were an estimated 120K branded searches for Oxo worldwide which is down 17.2% over the last 12 months. Oxo holds 1.9% estimated Share of Search among coffee maker brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso54.2%
  2. Smeg18.8%
  3. Breville14.2%
  4. Jura4.9%
  5. Cuisinart3.4%
  6. Oxo1.9%
  7. Miele1.8%
  8. Braun0.68%
Oxo website (opens in a new tab)

Follow Oxo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Oxo compete?

Oxo is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands6th of 81.9%Shown below
Measuring cups brands5th of 63.6%Show ranking
BBQ tool brands4th of 64.8%Show ranking
Kitchen scale brands3rd of 55.2%Show ranking
Loaf pan brands4th of 66%Show ranking
Kitchen timer brands3rd of 66.5%Show ranking
Food storage container brands4th of 66.8%Show ranking
Box grater brands3rd of 37.5%Show ranking
Burr grinder brands3rd of 37.5%Show ranking
Potato peeler brands3rd of 37.6%Show ranking
Lemon juicer brands2nd of 38%Show ranking
Grill brush brands3rd of 69.3%Show ranking
Stock cubes3rd of 611.6%Show ranking
Tea infuser brands3rd of 414.2%Show ranking
Soap dispenser brands3rd of 615.3%Show ranking
Mixing bowls brands3rd of 420.5%Show ranking
Jar opener brands2nd of 525.4%Show ranking
Food scale brands2nd of 527.4%Show ranking
Measuring jug brands2nd of 330.4%Show ranking
Toilet brush brands1st of 631.1%Show ranking
Cutting boards1st of 644.3%Show ranking
Rolling pin brands1st of 347.7%Show ranking
Herb cutter brands1st of 350.4%Show ranking
Kitchen utensil brands1st of 350.4%Show ranking

Which coffee maker brands compete with Oxo?

Oxo against coffee maker brands worldwide, by month

Share of Search by month for Nespresso, Smeg, Breville, Jura, Cuisinart, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoSmegBrevilleJuraCuisinartOxoMieleBraun
Oct 202553.9%19.1%13.2%4.8%4.1%2.3%1.8%0.73%
Nov 202556.2%15.6%15.3%3.4%4.9%2.1%1.9%0.73%
Dec 202551.6%17.2%17%3.8%5.7%1.9%2.1%0.79%
Jan 202648.7%20.2%15.3%5.3%5.6%2.1%2%0.66%
Feb 202655.6%18.5%12.6%5%3.9%2%1.9%0.59%
Mar 202654.8%18.3%12.5%4.9%4.7%1.9%2.3%0.56%
Apr 202657.1%16.5%13.1%5.1%3.6%2%1.9%0.57%
May 202656.8%16.4%13%5.1%4.2%2%1.9%0.55%
Jun 202658.3%14.7%13.5%5.2%3.7%2%2%0.58%
Jul 202650.1%18.2%15.5%6.7%4.5%2.2%2.1%0.74%
Aug 202654.5%16.8%13.7%6%4.1%2%2.2%0.68%
Sep 202654.2%18.8%14.2%4.9%3.4%1.9%1.8%0.68%

  1. 1.Nespresso

    54.2%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Smeg

    18.8%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +1.9 points.

  3. 3.Breville

    14.2%

    Held 3rd. 879K estimated branded searches, +4.1% vs prior month. Share +0.5 points.

  4. 4.Jura

    4.9%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Cuisinart

    3.4%

    Held 5th. 213K estimated branded searches, -16% vs prior month. Share -0.7 points.

  6. 6.Oxo

    1.9%

    Moved from 7th to 6th. 120K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Miele

    1.8%

    Moved from 6th to 7th. 113K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  8. 8.Braun

    0.68%

    Held 8th. 41.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oxo and its closest rivals

Every comparison with Oxo

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxo worldwide fell from 145K to 120K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among coffee maker brands worldwide held steady, from 2.3% to 1.9%.

How did search popularity change for coffee maker brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among coffee maker brands worldwide, from 16.8% to 18.8%.

  2. In September 2026, Breville gained estimated Share of Search among coffee maker brands worldwide, from 13.7% to 14.2%.

  3. In September 2026, Jura lost estimated Share of Search among coffee maker brands worldwide, from 6% to 4.9%.

  4. In September 2026, Cuisinart lost estimated Share of Search among coffee maker brands worldwide, from 4.1% to 3.4%.

  5. In September 2026, Oxo rose from 7th to 6th among coffee maker brands worldwide.

  6. In September 2026, Miele fell from 6th to 7th among coffee maker brands worldwide.

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Oxo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free