Oxo vs Shun:Which is searched more?
In September 2026, Oxo had more branded searches than Shun among poultry shears brands worldwide. Oxo was estimated to have 120K branded searches compared to Shun’s 22.7K, and held a 13.7% Share of Search versus Shun’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oxo or Shun?
Compare the poultry shears brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | ZWILLING | Oxo | Wusthof | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 23.8% | 14% | 5.5% | 3.4% |
| Nov 2025 | 44.2% | 29.4% | 14.6% | 6.7% | 5% |
| Dec 2025 | 49.6% | 27.2% | 10.8% | 6.7% | 5.8% |
| Jan 2026 | 45% | 30.2% | 14.6% | 5.9% | 4.3% |
| Feb 2026 | 45.4% | 30.2% | 14.7% | 6.2% | 3.5% |
| Mar 2026 | 50.1% | 27.3% | 13.1% | 5.8% | 3.7% |
| Apr 2026 | 45.5% | 30.3% | 14.8% | 6.5% | 3% |
| May 2026 | 51% | 27.8% | 13.3% | 5.2% | 2.8% |
| Jun 2026 | 53.4% | 23.8% | 13.8% | 5.3% | 3.7% |
| Jul 2026 | 54.2% | 24.1% | 14.2% | 4.7% | 2.7% |
| Aug 2026 | 53.5% | 23.7% | 14.1% | 5.4% | 3.2% |
| Sep 2026 | 51.7% | 28.1% | 13.7% | 4% | 2.6% |
How has the Oxo and Shun comparison changed over the last 12 months?
3 findings
- Oxo was ahead of Shun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among poultry shears brands worldwide moved from 14% to 13.7%, and its estimated monthly branded searches moved from 145K to 120K.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among poultry shears brands worldwide moved from 3.4% to 2.6%, and its estimated monthly branded searches moved from 35.5K to 22.7K.
How did search popularity change for poultry shears brands worldwide in September 2026?
2 changes
In September 2026, Shun lost estimated Share of Search among poultry shears brands worldwide, from 3.2% to 2.6%.
Estimated monthly branded searches for Oxo worldwide fell 17.2% over 12 measured months, from 145K to 120K in September 2026.
Other head-to-heads among poultry shears brands
How each brand is measured
Brandwave collects information about searches that people make online using Oxo’s and Shun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.