Oxo vs ZWILLING:Which is searched more?
In September 2026, ZWILLING had more branded searches than Oxo among poultry shears brands worldwide. ZWILLING was estimated to have 247K branded searches compared to Oxo’s 120K, and held a 28.1% Share of Search versus Oxo’s 13.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oxo or ZWILLING?
Compare the poultry shears brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZWILLING, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | ZWILLING | Oxo | Wusthof | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 23.8% | 14% | 5.5% | 3.4% |
| Nov 2025 | 44.2% | 29.4% | 14.6% | 6.7% | 5% |
| Dec 2025 | 49.6% | 27.2% | 10.8% | 6.7% | 5.8% |
| Jan 2026 | 45% | 30.2% | 14.6% | 5.9% | 4.3% |
| Feb 2026 | 45.4% | 30.2% | 14.7% | 6.2% | 3.5% |
| Mar 2026 | 50.1% | 27.3% | 13.1% | 5.8% | 3.7% |
| Apr 2026 | 45.5% | 30.3% | 14.8% | 6.5% | 3% |
| May 2026 | 51% | 27.8% | 13.3% | 5.2% | 2.8% |
| Jun 2026 | 53.4% | 23.8% | 13.8% | 5.3% | 3.7% |
| Jul 2026 | 54.2% | 24.1% | 14.2% | 4.7% | 2.7% |
| Aug 2026 | 53.5% | 23.7% | 14.1% | 5.4% | 3.2% |
| Sep 2026 | 51.7% | 28.1% | 13.7% | 4% | 2.6% |
How has the Oxo and ZWILLING comparison changed over the last 12 months?
3 findings
- ZWILLING was ahead of Oxo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among poultry shears brands worldwide moved from 14% to 13.7%, and its estimated monthly branded searches moved from 145K to 120K.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among poultry shears brands worldwide moved from 23.8% to 28.1%, and its estimated monthly branded searches held steady at 247K.
How did search popularity change for poultry shears brands worldwide in September 2026?
2 changes
In September 2026, ZWILLING gained estimated Share of Search among poultry shears brands worldwide, from 23.7% to 28.1%.
Estimated monthly branded searches for Oxo worldwide fell 17.2% over 12 measured months, from 145K to 120K in September 2026.
Other head-to-heads among poultry shears brands
How each brand is measured
Brandwave collects information about searches that people make online using Oxo’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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