How popular isYamaha in search?
In September 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 12 months. Yamaha holds 20.3% estimated Share of Search among riding Gear brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which riding Gear brands compete with Yamaha?
Share of Search by month for BMW, Yamaha, Harley-Davidson, Kawasaki, KTM, MX. The figures are in the table below the chart.
View monthly share of search table
| Month | BMW | Yamaha | Harley-Davidson | Kawasaki | KTM | MX | Thor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 17.4% | 14.3% | 11.7% | 7.8% | 1.6% | 0.03% |
| Nov 2025 | 44.8% | 20% | 13.4% | 11% | 9% | 1.8% | 0.03% |
| Dec 2025 | 45.8% | 20.5% | 13.7% | 9.2% | 9.2% | 1.5% | 0.02% |
| Jan 2026 | 50.3% | 18.6% | 12.4% | 10.2% | 6.8% | 1.7% | 0.03% |
| Feb 2026 | 45.5% | 20.4% | 13.6% | 11.2% | 7.5% | 1.8% | 0.03% |
| Mar 2026 | 47.1% | 21.2% | 14.2% | 9.5% | 6.4% | 1.6% | 0.03% |
| Apr 2026 | 44% | 19.7% | 16.1% | 10.8% | 7.2% | 2.2% | 0.03% |
| May 2026 | 44% | 19.7% | 16.1% | 10.8% | 7.2% | 2.2% | 0.03% |
| Jun 2026 | 44.3% | 19.8% | 16.2% | 10.9% | 7.3% | 1.5% | 0.03% |
| Jul 2026 | 46.1% | 20.7% | 13.8% | 11.3% | 6.2% | 1.9% | 0.03% |
| Aug 2026 | 44.2% | 19.8% | 16.2% | 10.8% | 7.2% | 1.8% | 0.03% |
| Sep 2026 | 45.3% | 20.3% | 13.6% | 11.1% | 7.4% | 2.2% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 9.1M | 0% | +1.2 points | |
| 2, held 2nd | 20.3% | 4.1M | 0% | +0.5 points | |
| 3, held 3rd | 13.6% | 2.7M | -18.2% | -2.6 points | |
| 4, held 4th | 11.1% | 2.2M | 0% | +0.3 points | |
| 5, held 5th | 7.4% | 1.5M | 0% | +0.2 points | |
| 6, held 6th | 2.2% | 452K | +22.3% | +0.5 points | |
| 7, held 7th | 0.03% | 5.4K | -18.2% | 0 points |
1.
BMW45.3%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Yamaha20.3%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.5 points.
13.6%
Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -2.6 points.
4.
Kawasaki11.1%
Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
KTM7.4%
Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
MX2.2%
Held 6th. 452K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
7.
Thor0.03%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Yamaha and its closest rivals
Every comparison with Yamaha
107 comparisons
- BMW vs Yamaha
- Casio vs Yamaha
- JBL vs Yamaha
- Honda vs Yamaha
- Sony vs Yamaha
- Suzuki vs Yamaha
- Harley-Davidson vs Yamaha
- Kawasaki vs Yamaha
- Seiko vs Yamaha
- Logitech vs Yamaha
- KTM vs Yamaha
- Boss vs Yamaha
- MINI vs Yamaha
- Midas vs Yamaha
- Mercury vs Yamaha
- Panasonic vs Yamaha
- Gibraltar vs Yamaha
- Philips vs Yamaha
- Sonos vs Yamaha
- Fender vs Yamaha
- Polaris vs Yamaha
- Sentry vs Yamaha
- Segway vs Yamaha
- Bose vs Yamaha
- Adams vs Yamaha
- Jazz vs Yamaha
- MX vs Yamaha
- Mission vs Yamaha
- LG vs Yamaha
- KRK vs Yamaha
- Samsung vs Yamaha
- Ibanez vs Yamaha
- Rotary vs Yamaha
- Cherub vs Yamaha
- Behringer vs Yamaha
- Moog vs Yamaha
- Epiphone vs Yamaha
- Intex vs Yamaha
- Malibu vs Yamaha
- Arturia vs Yamaha
- Denon vs Yamaha
- Korg vs Yamaha
- Blue vs Yamaha
- Novation vs Yamaha
- Martin vs Yamaha
- Schecter vs Yamaha
- Taylor Guitars vs Yamaha
- Boston Whaler vs Yamaha
- Taylor Made vs Yamaha
- On-Stage vs Yamaha
- Mackie vs Yamaha
- Genelec vs Yamaha
- Gretsch vs Yamaha
- Music Man vs Yamaha
- Squier vs Yamaha
- Sea Ray vs Yamaha
- Allen & Heath vs Yamaha
- PreSonus vs Yamaha
- QSC vs Yamaha
- Soundcraft vs Yamaha
- DW vs Yamaha
- Universal Robots vs Yamaha
- Adam Audio vs Yamaha
- Attwood vs Yamaha
- Electro-Voice vs Yamaha
- Mercury Marine vs Yamaha
- Pearl vs Yamaha
- Roland vs Yamaha
- Stagg vs Yamaha
- Wittner vs Yamaha
- Evinrude vs Yamaha
- Mapex vs Yamaha
- Tama vs Yamaha
- Tohatsu vs Yamaha
- Selmer vs Yamaha
- Bayliner vs Yamaha
- Sonor vs Yamaha
- Nord vs Yamaha
- Vandoren vs Yamaha
- Cremona vs Yamaha
- Ludwig vs Yamaha
- Hercules vs Yamaha
- MasterCraft vs Yamaha
- Seagull vs Yamaha
- Buffet Crampon vs Yamaha
- Yamaha vs Yanagisawa
- Gibson vs Yamaha
- Stentor vs Yamaha
- Mpow vs Yamaha
- Thor vs Yamaha
- Musser vs Yamaha
- Studio 49 vs Yamaha
- Conn-Selmer vs Yamaha
- Jupiter vs Yamaha
- Cecilio vs Yamaha
- Taylor vs Yamaha
- Focal Car Audio vs Yamaha
- RCF vs Yamaha
- Kawai vs Yamaha
- Roc-N-Soc vs Yamaha
- Otto Link vs Yamaha
- Rico vs Yamaha
- Mendini vs Yamaha
- Berg Larsen vs Yamaha
- Bergerault vs Yamaha
- Eastman vs Yamaha
- Alto vs Yamaha
How has branded search demand for Yamaha changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among riding Gear brands worldwide increased from 17.4% to 20.3%.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among riding Gear brands worldwide peaked at 21.2% in March 2026 and was lowest at 17.4% in October 2025.
How did search popularity change for riding Gear brands worldwide in September 2026?
6 changes
In September 2026, BMW gained estimated Share of Search among riding Gear brands worldwide, from 44.2% to 45.3%.
In September 2026, Yamaha gained estimated Share of Search among riding Gear brands worldwide, from 19.8% to 20.3%.
In September 2026, Harley-Davidson lost estimated Share of Search among riding Gear brands worldwide, from 16.2% to 13.6%.
Estimated monthly branded searches for MX worldwide rose 22.3% over 12 measured months, from 370K to 452K in September 2026.
Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
Estimated monthly branded searches for Thor worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Where does Yamaha compete?
How is Yamaha measured?
Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yamaha
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