Brandwave

Riding Gear brands:Which are searched most?

In September 2026, BMW was the most searched among riding Gear brands worldwide, with an estimated 9.1M branded searches and 45.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BMW45.3%
  2. Yamaha20.3%
  3. Harley-Davidson13.6%
  4. Kawasaki11.1%
  5. KTM7.4%
  6. MX2.2%
  7. Thor0.03%

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Share of SearchLeaderboard

Compare the riding gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among riding Gear brands worldwide, by month

Share of Search by month for BMW, Yamaha, Harley-Davidson, Kawasaki, KTM, MX. The figures are in the table below the chart.

View monthly share of search table
MonthBMWYamahaHarley-DavidsonKawasakiKTMMXThor
Oct 202547.3%17.4%14.3%11.7%7.8%1.6%0.03%
Nov 202544.8%20%13.4%11%9%1.8%0.03%
Dec 202545.8%20.5%13.7%9.2%9.2%1.5%0.02%
Jan 202650.3%18.6%12.4%10.2%6.8%1.7%0.03%
Feb 202645.5%20.4%13.6%11.2%7.5%1.8%0.03%
Mar 202647.1%21.2%14.2%9.5%6.4%1.6%0.03%
Apr 202644%19.7%16.1%10.8%7.2%2.2%0.03%
May 202644%19.7%16.1%10.8%7.2%2.2%0.03%
Jun 202644.3%19.8%16.2%10.9%7.3%1.5%0.03%
Jul 202646.1%20.7%13.8%11.3%6.2%1.9%0.03%
Aug 202644.2%19.8%16.2%10.8%7.2%1.8%0.03%
Sep 202645.3%20.3%13.6%11.1%7.4%2.2%0.03%

This month’s ranking, September 2026

  1. 1.BMW

    45.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Yamaha

    20.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Harley-Davidson

    13.6%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  4. 4.Kawasaki

    11.1%

    Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.KTM

    7.4%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.MX

    2.2%

    Held 6th. 452K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  7. 7.Thor

    0.03%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among riding Gear brands worldwide?

In September 2026, BMW was the most searched among riding Gear brands worldwide, with an estimated 9.1M branded searches and 45.3% estimated Share of Search within this set. Yamaha is in 2nd place, 25 percentage points behind at 20.3% Share of Search.

Global riding Gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BMW47.3% → 45.3%50.3%Jan 202644%May 20261st
Yamaha17.4% → 20.3%21.2%Mar 202617.4%Oct 20252nd
Harley-Davidson14.3% → 13.6%16.2%Jun 202612.4%Jan 20263rd
Kawasaki11.7% → 11.1%11.7%Oct 20259.2%Dec 20254th
KTM7.8% → 7.4%9.2%Dec 20256.2%Jul 20265th
MX1.6% → 2.2%2.2%Sep 20261.5%Jun 20266th
Thor0.03%0.03%Jul 20260.02%Dec 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, BMW’s estimated Share of Search among riding Gear brands worldwide decreased from 47.3% to 45.3%.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among riding Gear brands worldwide increased from 17.4% to 20.3%.
  • Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among riding Gear brands worldwide decreased from 14.3% to 13.6%.
  • Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among riding Gear brands worldwide decreased from 11.7% to 11.1%.
  • Across the 12 months ending September 2026, MX’s estimated Share of Search among riding Gear brands worldwide increased from 1.6% to 2.2%.
  • Across the 12 months ending September 2026, BMW’s estimated Share of Search among riding Gear brands worldwide peaked at 50.3% in January 2026 and was lowest at 44% in May 2026.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among riding Gear brands worldwide peaked at 21.2% in March 2026 and was lowest at 17.4% in October 2025.
  • Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among riding Gear brands worldwide peaked at 16.2% in June 2026 and was lowest at 12.4% in January 2026.
  • Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among riding Gear brands worldwide peaked at 11.7% in October 2025 and was lowest at 9.2% in December 2025.
  • Across the 12 months ending September 2026, KTM’s estimated Share of Search among riding Gear brands worldwide peaked at 9.2% in December 2025 and was lowest at 6.2% in July 2026.
  • Across the 12 months ending September 2026, KTM and Thor held steady: their estimated Share of Search among riding Gear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for riding Gear brands worldwide in September 2026?

  1. In September 2026, BMW gained estimated Share of Search among riding Gear brands worldwide, from 44.2% to 45.3%.

  2. In September 2026, Yamaha gained estimated Share of Search among riding Gear brands worldwide, from 19.8% to 20.3%.

  3. In September 2026, Harley-Davidson lost estimated Share of Search among riding Gear brands worldwide, from 16.2% to 13.6%.

  4. Estimated monthly branded searches for MX worldwide rose 22.3% over 12 measured months, from 370K to 452K in September 2026.

  5. Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

  6. Estimated monthly branded searches for Thor worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

  7. Estimated monthly branded searches for KTM worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

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