Brandwave

How popular isMX in search?

In September 2026, there were an estimated 2.1K branded searches for MX worldwide which held steady over the last 12 months. MX holds 5.6% estimated Share of Search among open banking platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yodlee38.8%
  2. Plaid28.8%
  3. TrueLayer25.9%
  4. MX5.6%
  5. Tink0.84%
MX website (opens in a new tab)

Follow MX and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which open banking platforms compete with MX?

MX against open banking platforms worldwide, by month

Share of Search by month for Yodlee, Plaid, TrueLayer, MX. The figures are in the table below the chart.

View monthly share of search table
MonthYodleePlaidTrueLayerMXTink
Oct 202532.7%29.2%32.7%4.6%0.86%
Nov 202530.7%33.4%30.7%4.2%0.99%
Dec 202532.4%29.1%32.4%5.2%0.86%
Jan 202634.3%26.3%34.3%4.4%0.74%
Feb 202634.1%26.2%34.1%4.6%1.1%
Mar 202635.7%23.1%35.7%4.5%0.94%
Apr 202638.6%24%31.6%4.7%1%
May 202634.2%26.3%34.2%4.3%1.1%
Jun 202635.5%22.5%35.5%5.3%1.1%
Jul 202635.1%23.7%35.1%5.2%0.93%
Aug 202636.3%27.5%29.7%5.5%0.96%
Sep 202638.8%28.8%25.9%5.6%0.84%

  1. 1.Yodlee

    38.8%

    Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  2. 2.Plaid

    28.8%

    Moved from 3rd to 2nd. 11K estimated branded searches, +20.1% vs prior month. Share +1.3 points.

  3. 3.TrueLayer

    25.9%

    Moved from 2nd to 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -3.8 points.

  4. 4.MX

    5.6%

    Held 4th. 2.1K estimated branded searches, +16.3% vs prior month. Share +0.1 points.

  5. 5.Tink

    0.84%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between MX and its closest rivals

Every comparison with MX

How has branded search demand for MX changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MX worldwide held steady at 2.1K.
  • Across the 12 months ending September 2026, MX’s estimated Share of Search among open banking platforms worldwide increased from 4.6% to 5.6%.
  • Across the 12 months ending September 2026, MX’s estimated Share of Search among open banking platforms worldwide peaked at 5.6% in September 2026 and was lowest at 4.2% in November 2025.

How did search popularity change for open banking platforms worldwide in September 2026?

  1. In September 2026, Plaid overtook TrueLayer to rank 2nd among open banking platforms worldwide, with 28.8% estimated Share of Search.

  2. In September 2026, Yodlee gained estimated Share of Search among open banking platforms worldwide, from 36.3% to 38.8%.

  3. In September 2026, TrueLayer lost estimated Share of Search among open banking platforms worldwide, from 29.7% to 25.9%.

  4. Estimated monthly branded searches for Tink worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How is MX measured?

Brandwave collects information about searches that people make online using MX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • mx banking
  • mx open banking
  • mx technologies

Do you work for MX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is MX your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free