How popular isKawasaki in search?
In September 2026, there were an estimated 2.2M branded searches for Kawasaki worldwide which is down 18.2% over the last 12 months. Kawasaki holds 8.4% estimated Share of Search among motorcycle brands worldwide and is ranked 5th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Honda44.2%
Royal Enfield12.6%
Suzuki12.6%
Harley-Davidson10.3%
Kawasaki8.4%
KTM5.6%
Ducati4.6%
Yamaha Motor1%
Triumph0.75%
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Where does Kawasaki compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Motorcycle brands | 5th of 9 | 8.4% | Shown below |
| Dirt Bikes brands | 3rd of 4 | 11.4% | Show ranking |
| Quad Bike brands | 2nd of 4 | 28.6% | Show ranking |
Which motorcycle brands compete with Kawasaki?
Share of Search by month for Honda, Royal Enfield, Suzuki, Harley-Davidson, Kawasaki, KTM, Ducati. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Royal Enfield | Suzuki | Harley-Davidson | Kawasaki | KTM | Ducati | Yamaha Motor | Triumph |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 13.4% | 13.4% | 11% | 9% | 6% | 4% | 1.3% | 0.81% |
| Nov 2025 | 42.8% | 12.2% | 14.9% | 10% | 8.1% | 6.6% | 3.6% | 0.94% | 0.89% |
| Dec 2025 | 44.2% | 10.4% | 15.5% | 10.4% | 6.9% | 6.9% | 3.8% | 0.98% | 0.93% |
| Jan 2026 | 45% | 12% | 14.6% | 9.8% | 8% | 5.4% | 3.6% | 0.92% | 0.88% |
| Feb 2026 | 45.4% | 10.6% | 12.9% | 10.6% | 8.6% | 5.8% | 3.9% | 1.5% | 0.78% |
| Mar 2026 | 43.9% | 11.6% | 14.1% | 11.6% | 7.7% | 5.2% | 4.2% | 0.9% | 0.85% |
| Apr 2026 | 45.1% | 11.9% | 11.9% | 11.9% | 7.9% | 5.3% | 4.3% | 0.92% | 0.87% |
| May 2026 | 45.2% | 11.9% | 11.9% | 11.9% | 8% | 5.3% | 4.3% | 0.77% | 0.71% |
| Jun 2026 | 44.5% | 10.3% | 12.5% | 12.5% | 8.4% | 5.6% | 4.6% | 0.81% | 0.75% |
| Jul 2026 | 46% | 10.7% | 13.1% | 10.7% | 8.8% | 4.8% | 3.9% | 1.2% | 0.79% |
| Aug 2026 | 43.7% | 12.2% | 12.2% | 12.2% | 8.2% | 5.5% | 4.4% | 0.96% | 0.73% |
| Sep 2026 | 44.2% | 12.6% | 12.6% | 10.3% | 8.4% | 5.6% | 4.6% | 1% | 0.75% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.2% | 11.8M | -1.8% | +0.5 points | |
| 2, moved from 3rd to 2nd | 12.6% | 3.4M | 0% | +0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 12.6% | 3.4M | 0% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 10.3% | 2.7M | -18.2% | -1.9 pointsmoved from 2nd to 4th | |
| 5, held 5th | 8.4% | 2.2M | 0% | +0.3 points | |
| 6, held 6th | 5.6% | 1.5M | 0% | +0.2 points | |
| 7, held 7th | 4.6% | 1.2M | 0% | +0.1 points | |
| 8, held 8th | 1% | 268K | +1.6% | 0 points | |
| 9, held 9th | 0.75% | 201K | 0% | 0 points |
1.
Honda44.2%
Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share +0.5 points.
12.6%
Moved from 3rd to 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
Suzuki12.6%
Moved from 4th to 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.
10.3%
Moved from 2nd to 4th. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.9 points.
5.
Kawasaki8.4%
Held 5th. 2.2M estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
KTM5.6%
Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Ducati4.6%
Held 7th. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.
1%
Held 8th. 268K estimated branded searches, +1.6% vs prior month. Share 0 points.
9.
Triumph0.75%
Held 9th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kawasaki and its closest rivals
How has branded search demand for Kawasaki changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kawasaki worldwide fell from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among motorcycle brands worldwide decreased from 9% to 8.4%.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among motorcycle brands worldwide peaked at 9% in October 2025 and was lowest at 6.9% in December 2025.
How did search popularity change for motorcycle brands worldwide in September 2026?
6 changes
In September 2026, Honda gained estimated Share of Search among motorcycle brands worldwide, from 43.7% to 44.2%.
In September 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands worldwide, from 12.2% to 10.3%.
Royal Enfield’s estimated Share of Search among motorcycle brands worldwide has gained ground for 3 months in a row, from 10.3% to 12.6% in September 2026.
In September 2026, Suzuki rose from 4th to 3rd among motorcycle brands worldwide.
Estimated monthly branded searches for Yamaha Motor worldwide fell 29.9% over 12 measured months, from 383K to 268K in September 2026.
Estimated monthly branded searches for Triumph worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How is Kawasaki measured?
Brandwave collects information about searches that people make online using Kawasaki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kawasaki
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