How popular isThor in search?
In September 2026, there were an estimated 5.4K branded searches for Thor worldwide which is down 18.2% over the last 12 months. Thor holds 3.3% estimated Share of Search among motorhome brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Forest River40.7%
Jayco37.2%
Tiffin9.1%
Airstream7.4%
Thor3.3%
Winnebago2.2%
Follow Thor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which motorhome brands compete with Thor?
Share of Search by month for Forest River, Jayco, Tiffin, Airstream, Thor, Winnebago. The figures are in the table below the chart.
View monthly share of search table
| Month | Forest River | Jayco | Tiffin | Airstream | Thor | Winnebago |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 38.6% | 7.7% | 5.2% | 3.4% | 2.8% |
| Nov 2025 | 40.2% | 40.4% | 8.1% | 5.4% | 3.6% | 2.4% |
| Dec 2025 | 44.4% | 36.5% | 7.3% | 6% | 3.2% | 2.7% |
| Jan 2026 | 38% | 42.5% | 8.5% | 4.7% | 3.8% | 2.5% |
| Feb 2026 | 42.1% | 34.6% | 10.3% | 4.6% | 3.8% | 4.6% |
| Mar 2026 | 44% | 36.2% | 8.9% | 4.8% | 3.9% | 2.2% |
| Apr 2026 | 44.3% | 36.4% | 8.9% | 4.9% | 3.3% | 2.2% |
| May 2026 | 43.3% | 35.6% | 8.7% | 5.8% | 3.9% | 2.6% |
| Jun 2026 | 43.6% | 35.8% | 8.8% | 5.9% | 3.9% | 2.1% |
| Jul 2026 | 42.3% | 38.6% | 7.7% | 5.2% | 3.4% | 2.8% |
| Aug 2026 | 42.3% | 34.7% | 8.5% | 6.9% | 3.8% | 3.8% |
| Sep 2026 | 40.7% | 37.2% | 9.1% | 7.4% | 3.3% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.7% | 66.2K | -10.1% | -1.5 points | |
| 2, held 2nd | 37.2% | 60.5K | 0% | +2.5 points | |
| 3, held 3rd | 9.1% | 14.8K | 0% | +0.6 points | |
| 4, held 4th | 7.4% | 12.1K | 0% | +0.5 points | |
| 5, held 5th | 3.3% | 5.4K | -18.2% | -0.5 points | |
| 6, held 6th | 2.2% | 3.6K | -45.5% | -1.6 points |
40.7%
Held 1st. 66.2K estimated branded searches, -10.1% vs prior month. Share -1.5 points.
2.
Jayco37.2%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +2.5 points.
3.
Tiffin9.1%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Thor3.3%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
2.2%
Held 6th. 3.6K estimated branded searches, -45.5% vs prior month. Share -1.6 points.
Compare search popularity between Thor and its closest rivals
Every comparison with Thor
5 comparisons
How has branded search demand for Thor changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thor worldwide fell from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Thor’s estimated Share of Search among motorhome brands worldwide held steady, from 3.4% to 3.3%.
How did search popularity change for motorhome brands worldwide in September 2026?
6 changes
In September 2026, Jayco gained estimated Share of Search among motorhome brands worldwide, from 34.7% to 37.2%.
In September 2026, Tiffin gained estimated Share of Search among motorhome brands worldwide, from 8.5% to 9.1%.
In September 2026, Winnebago lost estimated Share of Search among motorhome brands worldwide, from 3.8% to 2.2%.
In September 2026, Forest River lost estimated Share of Search among motorhome brands worldwide, from 42.3% to 40.7%.
Estimated monthly branded searches for Airstream worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Thor worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How is Thor measured?
Brandwave collects information about searches that people make online using Thor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thor rv
Do you work for Thor? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Thor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.