Brandwave

Motorhome brands:Which brands are most popular in search?

In August 2026, Jayco was the most searched among motorhome brands worldwide, with an estimated 60.5K branded searches and 43.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jayco43.6%
  2. Forest River29.2%
  3. Tiffin10.7%
  4. Airstream7.1%
  5. Thor4.8%
  6. Winnebago4.8%

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Share of SearchLeaderboard

Compare the motorhome brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among motorhome brands worldwide, by month

Share of Search by month for Jayco, Forest River, Tiffin, Airstream, Thor, Winnebago. The figures are in the table below the chart.

View monthly share of search table
MonthJaycoForest RiverTiffinAirstreamThorWinnebago
Oct 202549.5%27.1%9.9%5.4%4.4%3.6%
Nov 202549.9%27.3%10%5.4%4.5%3%
Dec 202546.2%30.9%9.2%6.2%4.1%3.4%
Jan 202653%23.7%10.6%4.7%4.7%3.2%
Feb 202642.7%28.5%12.8%5.7%4.7%5.7%
Mar 202645.1%30.2%11%6%4.9%2.7%
Apr 202645.5%30.5%11.1%6.1%4.1%2.7%
May 202644.8%30%11%6%4.9%3.3%
Jun 202645.1%30.2%11%6%4.9%2.7%
Jul 202648.9%26.8%9.8%6.5%4.4%3.6%
Aug 202643.6%29.2%10.7%7.1%4.8%4.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Jayco

    43.6%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  2. 2.Forest River

    29.2%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.Tiffin

    10.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Airstream

    7.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Thor

    4.8%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Winnebago

    4.8%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among motorhome brands worldwide?

In August 2026, Jayco was the most searched among motorhome brands worldwide, with an estimated 60.5K branded searches and 43.6% estimated Share of Search within this set. Forest River is in 2nd place, 14.4 percentage points behind at 29.2% Share of Search.

Global motorhome brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jayco49.5% → 43.6%53%Jan 202642.7%Feb 20261st
Forest River27.1% → 29.2%30.9%Dec 202523.7%Jan 20262nd
Tiffin9.9% → 10.7%12.8%Feb 20269.2%Dec 20253rd
Airstream5.4% → 7.1%7.1%Aug 20264.7%Jan 20264th
Thor4.4% → 4.8%4.9%Mar 20264.1%Apr 20265th
Winnebago3.6% → 4.8%5.7%Feb 20262.7%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Jayco’s estimated Share of Search among motorhome brands worldwide decreased from 49.5% to 43.6%.
  • Across the 11 months ending August 2026, Forest River’s estimated Share of Search among motorhome brands worldwide increased from 27.1% to 29.2%.
  • Across the 11 months ending August 2026, Tiffin’s estimated Share of Search among motorhome brands worldwide increased from 9.9% to 10.7%.
  • Across the 11 months ending August 2026, Airstream’s estimated Share of Search among motorhome brands worldwide increased from 5.4% to 7.1%.
  • Across the 11 months ending August 2026, Winnebago’s estimated Share of Search among motorhome brands worldwide increased from 3.6% to 4.8%.
  • Across the 11 months ending August 2026, Jayco’s estimated Share of Search among motorhome brands worldwide peaked at 53% in January 2026 and was lowest at 42.7% in February 2026.
  • Across the 11 months ending August 2026, Forest River’s estimated Share of Search among motorhome brands worldwide peaked at 30.9% in December 2025 and was lowest at 23.7% in January 2026.
  • Across the 11 months ending August 2026, Tiffin’s estimated Share of Search among motorhome brands worldwide peaked at 12.8% in February 2026 and was lowest at 9.2% in December 2025.
  • Across the 11 months ending August 2026, Airstream’s estimated Share of Search among motorhome brands worldwide peaked at 7.1% in August 2026 and was lowest at 4.7% in January 2026.
  • Across the 11 months ending August 2026, Winnebago’s estimated Share of Search among motorhome brands worldwide peaked at 5.7% in February 2026 and was lowest at 2.7% in March 2026.
  • Across the 11 months ending August 2026, Thor held steady: its estimated Share of Search among motorhome brands worldwide moved less than 0.5 percentage points.

How did search popularity change for motorhome brands worldwide in August 2026?

  1. In August 2026, Forest River gained estimated Share of Search among motorhome brands worldwide, from 26.8% to 29.2%.

  2. In August 2026, Winnebago gained estimated Share of Search among motorhome brands worldwide, from 3.6% to 4.8%.

  3. In August 2026, Tiffin gained estimated Share of Search among motorhome brands worldwide, from 9.8% to 10.7%.

  4. In August 2026, Airstream gained estimated Share of Search among motorhome brands worldwide, from 6.5% to 7.1%.

  5. In August 2026, Jayco lost estimated Share of Search among motorhome brands worldwide, from 48.9% to 43.6%.

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