Forest River vs Thor:Which is more popular by branded search?
In August 2026, Forest River had more branded searches than Thor among motorhome brands worldwide. Forest River was estimated to have 73.6K branded searches compared to Thor’s 6.6K, and held a 42.8% Share of Search versus Thor’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Forest River or Thor?
Compare the motorhome brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Forest River, Thor. The figures are in the table below the chart.
View monthly share of search table
| Month | Forest River | Jayco | Tiffin | Airstream | Thor | Winnebago |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 39% | 7.8% | 4.3% | 3.5% | 2.8% |
| Nov 2025 | 40.6% | 40.8% | 8.2% | 4.4% | 3.6% | 2.4% |
| Dec 2025 | 44.9% | 36.9% | 7.4% | 4.9% | 3.3% | 2.7% |
| Jan 2026 | 38.4% | 42.9% | 8.6% | 3.8% | 3.8% | 2.5% |
| Feb 2026 | 42.1% | 34.6% | 10.3% | 4.6% | 3.8% | 4.6% |
| Mar 2026 | 44% | 36.2% | 8.9% | 4.8% | 3.9% | 2.2% |
| Apr 2026 | 44.3% | 36.4% | 8.9% | 4.9% | 3.3% | 2.2% |
| May 2026 | 43.8% | 36% | 8.8% | 4.8% | 3.9% | 2.6% |
| Jun 2026 | 44% | 36.2% | 8.9% | 4.8% | 3.9% | 2.2% |
| Jul 2026 | 42.3% | 38.6% | 7.7% | 5.2% | 3.4% | 2.8% |
| Aug 2026 | 42.8% | 35.2% | 8.6% | 5.8% | 3.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Forest River and Thor comparison changed over the last 12 months?
3 findings
- Forest River was ahead of Thor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Forest River’s estimated Share of Search among motorhome brands worldwide moved from 42.7% to 42.8%, and its estimated monthly branded searches moved from 81K to 73.6K.
- Across the 11 months ending August 2026, Thor’s estimated Share of Search among motorhome brands worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for motorhome brands worldwide in August 2026?
1 change
In August 2026, Forest River gained estimated Share of Search among motorhome brands worldwide, from 42.3% to 42.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Forest River’s and Thor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Forest River
2 branded search terms
- forest river
- forest river rv
Thor
1 branded search term
- thor rv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.