Airstream vs Jayco:Which is searched more?
In August 2026, Jayco had more branded searches than Airstream among motorhome brands worldwide. Jayco was estimated to have 60.5K branded searches compared to Airstream’s 9.9K, and held a 35.2% Share of Search versus Airstream’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Airstream or Jayco?
Compare the motorhome brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jayco, Airstream. The figures are in the table below the chart.
View monthly share of search table
| Month | Jayco | Airstream |
|---|---|---|
| Oct 2025 | 39% | 4.3% |
| Nov 2025 | 40.8% | 4.4% |
| Dec 2025 | 36.9% | 4.9% |
| Jan 2026 | 42.9% | 3.8% |
| Feb 2026 | 34.6% | 4.6% |
| Mar 2026 | 36.2% | 4.8% |
| Apr 2026 | 36.4% | 4.9% |
| May 2026 | 36% | 4.8% |
| Jun 2026 | 36.2% | 4.8% |
| Jul 2026 | 38.6% | 5.2% |
| Aug 2026 | 35.2% | 5.8% |
| Sep 2026 | — | — |
How has the Airstream and Jayco comparison changed over the last 12 months?
3 findings
- Jayco was ahead of Airstream in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airstream’s estimated Share of Search among motorhome brands worldwide moved from 4.3% to 5.8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Jayco’s estimated Share of Search among motorhome brands worldwide moved from 39% to 35.2%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for motorhome brands worldwide in August 2026?
2 changes
In August 2026, Airstream gained estimated Share of Search among motorhome brands worldwide, from 5.2% to 5.8%.
In August 2026, Jayco lost estimated Share of Search among motorhome brands worldwide, from 38.6% to 35.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Airstream’s and Jayco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.