How popular isThor in search?
In August 2026, there were an estimated 6.6K branded searches for Thor worldwide which held steady over the last 11 months. Thor holds 3.8% estimated Share of Search among motorhome brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Forest River42.8%
Jayco35.2%
Tiffin8.6%
Airstream5.8%
Thor3.8%
Winnebago3.8%
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Which motorhome brands compete with Thor?
Share of Search by month for Forest River, Jayco, Tiffin, Airstream, Thor, Winnebago. The figures are in the table below the chart.
View monthly share of search table
| Month | Forest River | Jayco | Tiffin | Airstream | Thor | Winnebago |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 39% | 7.8% | 4.3% | 3.5% | 2.8% |
| Nov 2025 | 40.6% | 40.8% | 8.2% | 4.4% | 3.6% | 2.4% |
| Dec 2025 | 44.9% | 36.9% | 7.4% | 4.9% | 3.3% | 2.7% |
| Jan 2026 | 38.4% | 42.9% | 8.6% | 3.8% | 3.8% | 2.5% |
| Feb 2026 | 42.1% | 34.6% | 10.3% | 4.6% | 3.8% | 4.6% |
| Mar 2026 | 44% | 36.2% | 8.9% | 4.8% | 3.9% | 2.2% |
| Apr 2026 | 44.3% | 36.4% | 8.9% | 4.9% | 3.3% | 2.2% |
| May 2026 | 43.8% | 36% | 8.8% | 4.8% | 3.9% | 2.6% |
| Jun 2026 | 44% | 36.2% | 8.9% | 4.8% | 3.9% | 2.2% |
| Jul 2026 | 42.3% | 38.6% | 7.7% | 5.2% | 3.4% | 2.8% |
| Aug 2026 | 42.8% | 35.2% | 8.6% | 5.8% | 3.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.8% | 73.6K | -9.1% | +0.5 points | |
| 2, held 2nd | 35.2% | 60.5K | -18.2% | -3.4 points | |
| 3, held 3rd | 8.6% | 14.8K | 0% | +0.9 points | |
| 4, held 4th | 5.8% | 9.9K | 0% | +0.6 points | |
| 5, held 5th | 3.8% | 6.6K | 0% | +0.4 points | |
| 6, held 6th | 3.8% | 6.6K | +22.2% | +1 points |
42.8%
Held 1st. 73.6K estimated branded searches, -9.1% vs prior month. Share +0.5 points.
2.
Jayco35.2%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.
3.
Tiffin8.6%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.8%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Thor3.8%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.8%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1 points.
Compare search popularity between Thor and its closest rivals
How has branded search demand for Thor changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Thor worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Thor’s estimated Share of Search among motorhome brands worldwide held steady, from 3.5% to 3.8%.
How did search popularity change for motorhome brands worldwide in August 2026?
5 changes
In August 2026, Winnebago gained estimated Share of Search among motorhome brands worldwide, from 2.8% to 3.8%.
In August 2026, Tiffin gained estimated Share of Search among motorhome brands worldwide, from 7.7% to 8.6%.
In August 2026, Airstream gained estimated Share of Search among motorhome brands worldwide, from 5.2% to 5.8%.
In August 2026, Forest River gained estimated Share of Search among motorhome brands worldwide, from 42.3% to 42.8%.
In August 2026, Jayco lost estimated Share of Search among motorhome brands worldwide, from 38.6% to 35.2%.
How is Thor measured?
Brandwave collects information about searches that people make online using Thor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thor rv
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Is Thor your brand?
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