Thor vs Yamaha:Which is searched more?
In September 2026, Yamaha had more branded searches than Thor among riding Gear brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Thor’s 5.4K, and held a 20.3% Share of Search versus Thor’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Thor or Yamaha?
Compare the riding gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha, Thor. The figures are in the table below the chart.
View monthly share of search table
| Month | BMW | Yamaha | Harley-Davidson | Kawasaki | KTM | MX | Thor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 17.4% | 14.3% | 11.7% | 7.8% | 1.6% | 0.03% |
| Nov 2025 | 44.8% | 20% | 13.4% | 11% | 9% | 1.8% | 0.03% |
| Dec 2025 | 45.8% | 20.5% | 13.7% | 9.2% | 9.2% | 1.5% | 0.02% |
| Jan 2026 | 50.3% | 18.6% | 12.4% | 10.2% | 6.8% | 1.7% | 0.03% |
| Feb 2026 | 45.5% | 20.4% | 13.6% | 11.2% | 7.5% | 1.8% | 0.03% |
| Mar 2026 | 47.1% | 21.2% | 14.2% | 9.5% | 6.4% | 1.6% | 0.03% |
| Apr 2026 | 44% | 19.7% | 16.1% | 10.8% | 7.2% | 2.2% | 0.03% |
| May 2026 | 44% | 19.7% | 16.1% | 10.8% | 7.2% | 2.2% | 0.03% |
| Jun 2026 | 44.3% | 19.8% | 16.2% | 10.9% | 7.3% | 1.5% | 0.03% |
| Jul 2026 | 46.1% | 20.7% | 13.8% | 11.3% | 6.2% | 1.9% | 0.03% |
| Aug 2026 | 44.2% | 19.8% | 16.2% | 10.8% | 7.2% | 1.8% | 0.03% |
| Sep 2026 | 45.3% | 20.3% | 13.6% | 11.1% | 7.4% | 2.2% | 0.03% |
How has the Thor and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Thor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thor’s estimated Share of Search among riding Gear brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among riding Gear brands worldwide moved from 17.4% to 20.3%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for riding Gear brands worldwide in September 2026?
2 changes
In September 2026, Yamaha gained estimated Share of Search among riding Gear brands worldwide, from 19.8% to 20.3%.
Estimated monthly branded searches for Thor worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Other head-to-heads among riding Gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Thor’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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