Brandwave

How popular isYamaha in search?

In September 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 12 months. Yamaha holds 20.9% estimated Share of Search among dirt bikes brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda60.1%
  2. Yamaha20.9%
  3. Kawasaki11.4%
  4. KTM7.7%
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Where does Yamaha compete?

Yamaha is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dirt bikes brands2nd of 420.9%Shown below
Home cinema brands2nd of 831.6%Show ranking
Quad bike brands1st of 452.3%Show ranking
Outboard motor brands1st of 654.4%Show ranking
Boat motors brands1st of 354.8%Show ranking
Metronome brands1st of 666%Show ranking
Bluetooth receiver brands1st of 473.1%Show ranking
Analog mixer brands1st of 476%Show ranking
Bass guitars1st of 677.2%Show ranking
Xylophone brands1st of 687.7%Show ranking
Studio monitors1st of 590.2%Show ranking
Digital pianos1st of 596.9%Show ranking

Which dirt bikes brands compete with Yamaha?

Yamaha against dirt bikes brands worldwide, by month

Share of Search by month for Honda, Yamaha, Kawasaki, KTM. The figures are in the table below the chart.

View monthly share of search table
MonthHondaYamahaKawasakiKTM
Oct 202559.1%19.3%12.9%8.6%
Nov 202559.1%20.5%11.2%9.2%
Dec 202560.1%21.1%9.4%9.4%
Jan 202661.7%20%11%7.3%
Feb 202660.1%20.9%11.4%7.7%
Mar 202659.3%23.3%10.4%7%
Apr 202661.9%19.9%10.9%7.3%
May 202661.9%19.9%10.9%7.3%
Jun 202660.3%20.7%11.4%7.6%
Jul 202660.9%21.2%11.6%6.3%
Aug 202660.5%20.6%11.3%7.6%
Sep 202660.1%20.9%11.4%7.7%

  1. 1.Honda

    60.1%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.4 points.

  2. 2.Yamaha

    20.9%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Kawasaki

    11.4%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.KTM

    7.7%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Yamaha and its closest rivals

Every comparison with Yamaha

How has branded search demand for Yamaha changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among dirt bikes brands worldwide increased from 19.3% to 20.9%.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among dirt bikes brands worldwide peaked at 23.3% in March 2026 and was lowest at 19.3% in October 2025.

How did search popularity change for dirt bikes brands worldwide in September 2026?

  1. Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

  2. Estimated monthly branded searches for KTM worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How is Yamaha measured?

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha

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How the Brand Demand Index is measured

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