Brandwave

How popular isCarhartt in search?

In September 2026, there were an estimated 450K branded searches for Carhartt worldwide which is down 45.3% over the last 12 months. Carhartt holds 23.1% estimated Share of Search among horse Halter brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yellow62.6%
  2. Carhartt23.1%
  3. Purple13.8%
  4. Teal0.42%
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Which horse Halter brands compete with Carhartt?

Carhartt against horse Halter brands worldwide, by month

Share of Search by month for Yellow, Carhartt, Purple. The figures are in the table below the chart.

View monthly share of search table
MonthYellowCarharttPurpleTeal
Oct 202552.7%35.5%11.6%0.23%
Nov 202544.1%44.1%11.6%0.16%
Dec 202545.8%45.8%8.2%0.13%
Jan 202652.5%35.4%11.8%0.28%
Feb 202660.9%22.5%16.2%0.4%
Mar 202663.4%15.6%20.6%0.42%
Apr 202669.6%11.5%18.5%0.46%
May 202668.3%9.2%22%0.45%
Jun 202673.5%9.9%16.2%0.33%
Jul 202673.5%9.9%16.2%0.33%
Aug 202667.9%13.7%18.1%0.37%
Sep 202662.6%23.1%13.8%0.42%

  1. 1.Yellow

    62.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -5.2 points.

  2. 2.Carhartt

    23.1%

    Moved from 3rd to 2nd. 450K estimated branded searches, +82.9% vs prior month. Share +9.4 points.

  3. 3.Purple

    13.8%

    Moved from 2nd to 3rd. 269K estimated branded searches, -17.1% vs prior month. Share -4.2 points.

  4. 4.Teal

    0.42%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Carhartt and its closest rivals

Every comparison with Carhartt

How has branded search demand for Carhartt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carhartt worldwide fell from 823K to 450K.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among horse Halter brands worldwide decreased from 35.5% to 23.1%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among horse Halter brands worldwide peaked at 45.8% in December 2025 and was lowest at 9.2% in May 2026.

How did search popularity change for horse Halter brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Purple to rank 2nd among horse Halter brands worldwide, with 23.1% estimated Share of Search.

  2. In September 2026, Yellow lost estimated Share of Search among horse Halter brands worldwide, from 67.9% to 62.6%.

  3. In September 2026, Purple lost estimated Share of Search among horse Halter brands worldwide, from 18.1% to 13.8%.

  4. Estimated monthly branded searches for Teal worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

Where does Carhartt compete?

Carhartt is ranked in 33 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Duffel Bag brands6th of 80.73%Show ranking
Cargo Pants brands5th of 80.88%Show ranking
Crossbody Bag brands7th of 81.2%Show ranking
Cross Body Bag brands5th of 71.3%Show ranking
Waterproof Jacket brands5th of 71.5%Show ranking
Lunch bag brands4th of 81.5%Show ranking
Bucket Hat brands5th of 81.6%Show ranking
Base Layer brands3rd of 81.9%Show ranking
Hoodies4th of 62.2%Show ranking
Diaper Bag brands4th of 82.2%Show ranking
Dash Mat brands5th of 72.6%Show ranking
Lunch box brands3rd of 72.9%Show ranking
Work pants brands3rd of 83.6%Show ranking
Jumpsuit brands5th of 84.3%Show ranking
Lead Rope brands4th of 84.8%Show ranking
Work Shirts brands3rd of 65.2%Show ranking
Tool Belt brands5th of 66.6%Show ranking
Dog Harness brands3rd of 77.3%Show ranking
Steel toe boot brands5th of 77.8%Show ranking
Dog Jacket brands4th of 58.6%Show ranking
Tool Bag brands4th of 89.9%Show ranking
Soft Shell Jacket brands3rd of 311.6%Show ranking
Ear Muffs brands3rd of 415.3%Show ranking
Backpack Cooler brands3rd of 817.4%Show ranking
Horse Halter brands2nd of 423.1%Shown above
Work Shorts brands2nd of 730.4%Show ranking
Boiler Suit brands2nd of 732.3%Show ranking
Merino wool sock brands2nd of 734%Show ranking
Overalls Women brands2nd of 334.9%Show ranking
Lunch Cooler brands1st of 337.3%Show ranking
Softshell Jacket brands1st of 339.3%Show ranking
Cargo Shorts brands1st of 478.1%Show ranking
Car seat cover brands1st of 680.1%Show ranking

How is Carhartt measured?

Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carhartt jacket

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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