BUILT vs Carhartt:Which is searched more?
In September 2026, Carhartt had more branded searches than BUILT among lunch bag brands worldwide. Carhartt was estimated to have 450K branded searches compared to BUILT’s 174K, and held a 1.5% Share of Search versus BUILT’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BUILT or Carhartt?
Compare the lunch bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, BUILT. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Under Armour | Hydro Flask | Carhartt | JanSport | Herschel | BUILT | Titan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.9% | 13.1% | 1.8% | 2.6% | 0.96% | 0.78% | 0.81% | 0.02% |
| Nov 2025 | 81.7% | 11.4% | 1.6% | 3.4% | 0.75% | 0.67% | 0.51% | 0.01% |
| Dec 2025 | 79.3% | 12.9% | 1.8% | 3.9% | 0.85% | 0.76% | 0.52% | 0.01% |
| Jan 2026 | 81.7% | 11.5% | 1.6% | 2.3% | 1.2% | 0.83% | 0.98% | 0.01% |
| Feb 2026 | 82.5% | 11.4% | 1.6% | 1.5% | 1.3% | 0.78% | 0.98% | 0.01% |
| Mar 2026 | 83.9% | 11.4% | 1.3% | 0.84% | 1% | 0.68% | 0.83% | 0.01% |
| Apr 2026 | 83.5% | 11.4% | 1.6% | 0.68% | 1.1% | 0.81% | 0.88% | 0.01% |
| May 2026 | 83.6% | 11.4% | 1.6% | 0.56% | 1.4% | 0.82% | 0.72% | 0.01% |
| Jun 2026 | 82.7% | 11.4% | 1.6% | 0.56% | 2.1% | 0.99% | 0.72% | 0.01% |
| Jul 2026 | 79.9% | 10.8% | 1.9% | 0.53% | 5% | 1.2% | 0.64% | 0.01% |
| Aug 2026 | 78.8% | 10.6% | 2.2% | 0.78% | 5.3% | 1.7% | 0.62% | 0.01% |
| Sep 2026 | 82.4% | 11.3% | 1.6% | 1.5% | 1.5% | 1% | 0.59% | 0.01% |
How has the BUILT and Carhartt comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: BUILT took it in April 2026, Carhartt took it in August 2026.
- Across the 12 months ending September 2026, BUILT’s estimated Share of Search among lunch bag brands worldwide moved from 0.81% to 0.59%, and its estimated monthly branded searches moved from 252K to 174K.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among lunch bag brands worldwide moved from 2.6% to 1.5%, and its estimated monthly branded searches moved from 823K to 450K.
How did search popularity change for lunch bag brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook JanSport and Herschel to rank 4th among lunch bag brands worldwide, with 1.5% estimated Share of Search.
Estimated monthly branded searches for BUILT worldwide fell 31% over 12 measured months, from 252K to 174K in September 2026.
Other head-to-heads among lunch bag brands
How each brand is measured
Brandwave collects information about searches that people make online using BUILT’s and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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