Brandwave

How popular isCarhartt in search?

In September 2026, there were an estimated 533K branded searches for Carhartt worldwide which is down 42.3% over the last 12 months. Carhartt holds <0.01% estimated Share of Search among hoodies worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Uniqlo66.6%
  2. The North Face19.9%
  3. Patagonia13.4%
  4. Gildan0.07%
  5. Champion0.01%
  6. Carhartt<0.01%
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Where does Carhartt compete?

Carhartt is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hoodies6th of 6<0.01%Shown below
Waterproof jacket brands4th of 68.1%Show ranking
Steel toe boot brands6th of 70.08%Show ranking
Tool bag brands6th of 80.46%Show ranking
Tool belt brands5th of 50.23%Show ranking
Bucket hat brands3rd of 321.2%Show ranking
Backpack cooler brands1st of 727.5%Show ranking
Base layer brands2nd of 628.5%Show ranking
Cargo pants brands3rd of 41.9%Show ranking
Softshell jacket brands1st of 363.5%Show ranking
Cargo shorts brands3rd of 41.1%Show ranking
Lunch cooler brands3rd of 30.48%Show ranking
Car seat cover brands5th of 60.89%Show ranking
Work pants brands1st of 453.1%Show ranking
Work shirts brands3rd of 410.5%Show ranking
Boiler suit brands3rd of 31.1%Show ranking
Work shorts brands2nd of 49.2%Show ranking

Which hoodies compete with Carhartt?

Carhartt against hoodies worldwide, by month

Share of Search by month for Uniqlo, The North Face, Patagonia, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthUniqloThe North FacePatagoniaGildanChampionCarhartt
Oct 202560.5%24.4%14.9%0.1%<0.01%<0.01%
Nov 202555.8%30.4%13.7%0.07%<0.01%<0.01%
Dec 202555.7%30.5%13.7%0.09%<0.01%<0.01%
Jan 202659%26.4%14.5%0.08%<0.01%<0.01%
Feb 202657.1%25.6%17.2%0.09%0.01%<0.01%
Mar 202665.7%18.1%16.2%0.07%0.01%<0.01%
Apr 202671.3%14.3%14.4%0.06%0.02%<0.01%
May 202669.1%16.9%13.9%0.05%0.01%<0.01%
Jun 202667%16.4%16.5%0.05%0.02%<0.01%
Jul 202664.6%19.4%15.9%0.05%0.02%<0.01%
Aug 202668%18.3%13.7%0.05%0.01%<0.01%
Sep 202666.6%19.9%13.4%0.07%0.01%<0.01%

  1. 1.Uniqlo

    66.6%

    Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.The North Face

    19.9%

    Held 2nd. 4.1M estimated branded searches, +11.2% vs prior month. Share +1.6 points.

  3. 3.Patagonia

    13.4%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Gildan

    0.07%

    Held 4th. 14.8K estimated branded searches, +49.5% vs prior month. Share 0 points.

  5. 5.Champion

    0.01%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  6. 6.Carhartt

    <0.01%

    Held 6th. 110 estimated branded searches, +57.1% vs prior month. Share 0 points.

Compare search popularity between Carhartt and its closest rivals

Every comparison with Carhartt

How has branded search demand for Carhartt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carhartt worldwide fell from 923K to 533K.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among hoodies worldwide held steady at <0.01%.

How did search popularity change for hoodies worldwide in September 2026?

  1. In September 2026, The North Face gained estimated Share of Search among hoodies worldwide, from 18.3% to 19.9%.

  2. In September 2026, Uniqlo lost estimated Share of Search among hoodies worldwide, from 68% to 66.6%.

  3. Patagonia’s estimated Share of Search among hoodies worldwide has lost ground for 3 months in a row, from 16.5% to 13.4% in September 2026.

  4. Estimated monthly branded searches for Gildan worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Carhartt worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How is Carhartt measured?

Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • carhartt bag
  • carhartt belt
  • carhartt boiler suit
  • carhartt car seat cover
  • carhartt cargo pants
  • carhartt cargo shorts
  • carhartt hoody
  • carhartt jacket
  • carhartt lunch cooler
  • carhartt steel toe boot
  • carhartt work pants
  • carhartt work shirts
  • carhartt work shorts

Do you work for Carhartt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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