Brandwave

Carhartt vs Titan:Which is searched more?

In September 2026, Carhartt had more branded searches than Titan among lunch bag brands worldwide. Carhartt was estimated to have 450K branded searches compared to Titan’s 4.4K, and held a 1.5% Share of Search versus Titan’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among lunch bag brands worldwide in September 2026Which is more popular in search, Carhartt or Titan?
Carhartt1.5%450K searches
vs
Titan0.01%4.4K searches

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Which is more popular in search, Carhartt or Titan?

Compare the lunch bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carhartt and Titan among lunch bag brands worldwide, by month

Share of Search by month for Carhartt, Titan. The figures are in the table below the chart.

View monthly share of search table
MonthNikeUnder ArmourHydro FlaskCarharttJanSportHerschelBUILTTitan
Oct 202579.9%13.1%1.8%2.6%0.96%0.78%0.81%0.02%
Nov 202581.7%11.4%1.6%3.4%0.75%0.67%0.51%0.01%
Dec 202579.3%12.9%1.8%3.9%0.85%0.76%0.52%0.01%
Jan 202681.7%11.5%1.6%2.3%1.2%0.83%0.98%0.01%
Feb 202682.5%11.4%1.6%1.5%1.3%0.78%0.98%0.01%
Mar 202683.9%11.4%1.3%0.84%1%0.68%0.83%0.01%
Apr 202683.5%11.4%1.6%0.68%1.1%0.81%0.88%0.01%
May 202683.6%11.4%1.6%0.56%1.4%0.82%0.72%0.01%
Jun 202682.7%11.4%1.6%0.56%2.1%0.99%0.72%0.01%
Jul 202679.9%10.8%1.9%0.53%5%1.2%0.64%0.01%
Aug 202678.8%10.6%2.2%0.78%5.3%1.7%0.62%0.01%
Sep 202682.4%11.3%1.6%1.5%1.5%1%0.59%0.01%

How has the Carhartt and Titan comparison changed over the last 12 months?

  • Carhartt was ahead of Titan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among lunch bag brands worldwide moved from 2.6% to 1.5%, and its estimated monthly branded searches moved from 823K to 450K.
  • Across the 12 months ending September 2026, Titan’s estimated Share of Search among lunch bag brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for lunch bag brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook JanSport and Herschel to rank 4th among lunch bag brands worldwide, with 1.5% estimated Share of Search.

  2. Estimated monthly branded searches for Titan worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

Other head-to-heads among lunch bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Titan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carhartt

1 branded search term

  • carhartt jacket

Titan

1 branded search term

  • titan paint sprayer

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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