Dog Jacket brands:Which are searched most?
In September 2026, Patagonia was the most searched among dog Jacket brands worldwide, with an estimated 2.7M branded searches and 52.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Patagonia52.2%
Canada Goose19%
Moncler19%
Carhartt8.6%
Ruffwear1.2%
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Share of SearchLeaderboard
Compare the dog jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patagonia, Canada Goose, Moncler, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Canada Goose | Moncler | Carhartt | Ruffwear |
|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 21.2% | 21.2% | 9.5% | 0.7% |
| Nov 2025 | 41% | 27.5% | 18.4% | 12.3% | 0.74% |
| Dec 2025 | 38.4% | 25.7% | 21% | 14.1% | 0.7% |
| Jan 2026 | 45.2% | 24.7% | 20.2% | 9.1% | 0.82% |
| Feb 2026 | 53.2% | 19.4% | 19.4% | 7.1% | 0.96% |
| Mar 2026 | 62.4% | 15.3% | 15.3% | 5.6% | 1.4% |
| Apr 2026 | 64.7% | 13% | 15.9% | 4.7% | 1.7% |
| May 2026 | 65.2% | 13.1% | 16% | 3.9% | 1.8% |
| Jun 2026 | 68.9% | 11.3% | 13.8% | 4.1% | 1.9% |
| Jul 2026 | 68.9% | 11.3% | 13.8% | 4.1% | 1.9% |
| Aug 2026 | 58.2% | 17.5% | 17.5% | 5.2% | 1.6% |
| Sep 2026 | 52.2% | 19% | 19% | 8.6% | 1.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 2.7M | 0% | -6 points | |
| 2, held 2nd | 19% | 1M | +21.5% | +1.6 points | |
| 3, held 3rd | 19% | 1M | +21.5% | +1.6 points | |
| 4, held 4th | 8.6% | 450K | +82.9% | +3.3 points | |
| 5, held 5th | 1.2% | 60.5K | -18.2% | -0.4 points |
52.2%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -6 points.
19%
Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +1.6 points.
3.
Moncler19%
Held 3rd. 1M estimated branded searches, +21.5% vs prior month. Share +1.6 points.
4.
Carhartt8.6%
Held 4th. 450K estimated branded searches, +82.9% vs prior month. Share +3.3 points.
5.
Ruffwear1.2%
Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Compare search popularity between leading brands
- Patagonia vs Canada Goose: compare search popularity
- Patagonia vs Moncler: compare search popularity
- Patagonia vs Carhartt: compare search popularity
- Canada Goose vs Moncler: compare search popularity
- Canada Goose vs Carhartt: compare search popularity
- Moncler vs Carhartt: compare search popularity
- Compare any of these brands
Which brand is most popular in search among dog Jacket brands worldwide?
5 brands
In September 2026, Patagonia was the most searched among dog Jacket brands worldwide, with an estimated 2.7M branded searches and 52.2% estimated Share of Search within this set. Canada Goose is in 2nd place, 33.1 percentage points behind at 19% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Patagonia | 47.4% → 52.2% | 68.9%Jun 2026 | 38.4%Dec 2025 | 1st |
| Canada Goose | 21.2% → 19% | 27.5%Nov 2025 | 11.3%Jun 2026 | 2nd |
| Moncler | 21.2% → 19% | 21.2%Oct 2025 | 13.8%Jun 2026 | 3rd |
| Carhartt | 9.5% → 8.6% | 14.1%Dec 2025 | 3.9%May 2026 | 4th |
| Ruffwear | 0.7% → 1.2% | 1.9%Jun 2026 | 0.7%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among dog Jacket brands worldwide increased from 47.4% to 52.2%.
- Across the 12 months ending September 2026, Canada Goose’s estimated Share of Search among dog Jacket brands worldwide decreased from 21.2% to 19%.
- Across the 12 months ending September 2026, Moncler’s estimated Share of Search among dog Jacket brands worldwide decreased from 21.2% to 19%.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among dog Jacket brands worldwide decreased from 9.5% to 8.6%.
- Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among dog Jacket brands worldwide peaked at 68.9% in June 2026 and was lowest at 38.4% in December 2025.
- Across the 12 months ending September 2026, Canada Goose’s estimated Share of Search among dog Jacket brands worldwide peaked at 27.5% in November 2025 and was lowest at 11.3% in June 2026.
- Across the 12 months ending September 2026, Moncler’s estimated Share of Search among dog Jacket brands worldwide peaked at 21.2% in October 2025 and was lowest at 13.8% in June 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among dog Jacket brands worldwide peaked at 14.1% in December 2025 and was lowest at 3.9% in May 2026.
- Across the 12 months ending September 2026, Ruffwear’s estimated Share of Search among dog Jacket brands worldwide peaked at 1.9% in June 2026 and was lowest at 0.7% in December 2025.
- Across the 12 months ending September 2026, Ruffwear held steady: its estimated Share of Search among dog Jacket brands worldwide moved less than 0.5 percentage points.
How did search popularity change for dog Jacket brands worldwide in September 2026?
4 changes
In September 2026, Carhartt gained estimated Share of Search among dog Jacket brands worldwide, from 5.2% to 8.6%.
In September 2026, Canada Goose gained estimated Share of Search among dog Jacket brands worldwide, from 17.5% to 19%.
In September 2026, Moncler gained estimated Share of Search among dog Jacket brands worldwide, from 17.5% to 19%.
In September 2026, Patagonia lost estimated Share of Search among dog Jacket brands worldwide, from 58.2% to 52.2%.
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