How popular isRuffwear in search?
In September 2026, there were an estimated 60.5K branded searches for Ruffwear worldwide which held steady over the last 12 months. Ruffwear holds 38.9% estimated Share of Search among dog crate brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ruffwear38.9%
Diggs31.8%
PawHut17.4%
Ferplast9.5%
Petsfit1.5%
MidWest Homes for Pets0.84%
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Where does Ruffwear compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog crate brands | 1st of 6 | 38.9% | Shown below |
| Dog collar brands | 2nd of 5 | 39% | Show ranking |
| Dog coats | 2nd of 6 | 41.3% | Show ranking |
| Dog leash brands | 1st of 6 | 45.3% | Show ranking |
| Dog backpack brands | 1st of 3 | 81.8% | Show ranking |
Which dog crate brands compete with Ruffwear?
Share of Search by month for Ruffwear, Diggs, PawHut, Ferplast. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Diggs | PawHut | Ferplast | Petsfit | MidWest Homes for Pets |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 41.3% | 12.4% | 10.1% | 1.6% | 0.89% |
| Nov 2025 | 46.2% | 30.9% | 11.3% | 9.2% | 1.5% | 0.82% |
| Dec 2025 | 26.4% | 58.8% | 7.9% | 5.3% | 1% | 0.57% |
| Jan 2026 | 32.3% | 48.1% | 9.7% | 7.9% | 1.3% | 0.7% |
| Feb 2026 | 28.2% | 51.3% | 10.3% | 8.4% | 1.1% | 0.61% |
| Mar 2026 | 37.4% | 37.4% | 13.7% | 9.2% | 1.5% | 0.81% |
| Apr 2026 | 49.9% | 18.3% | 18.3% | 10% | 2.4% | 1.1% |
| May 2026 | 45.8% | 25.1% | 16.8% | 9.2% | 2.2% | 0.99% |
| Jun 2026 | 49.8% | 22.3% | 14.9% | 10% | 2% | 1.1% |
| Jul 2026 | 49.9% | 18.3% | 18.3% | 10% | 2.4% | 1.1% |
| Aug 2026 | 40.7% | 33.3% | 14.9% | 8.1% | 2% | 0.88% |
| Sep 2026 | 38.9% | 31.8% | 17.4% | 9.5% | 1.5% | 0.84% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.9% | 60.5K | -18.2% | -1.9 points | |
| 2, held 2nd | 31.8% | 49.5K | -18.2% | -1.5 points | |
| 3, held 3rd | 17.4% | 27.1K | 0% | +2.5 points | |
| 4, held 4th | 9.5% | 14.8K | 0% | +1.4 points | |
| 5, held 5th | 1.5% | 2.4K | -33.3% | -0.4 points | |
| 6, held 6th | 0.84% | 1.3K | -18.8% | 0 points |
1.
Ruffwear38.9%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
2.
Diggs31.8%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
3.
PawHut17.4%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +2.5 points.
4.
Ferplast9.5%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.4 points.
5.
Petsfit1.5%
Held 5th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
0.84%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Ruffwear and its closest rivals
Every comparison with Ruffwear
17 comparisons
- KONG vs Ruffwear
- Diggs vs Ruffwear
- Halti vs Ruffwear
- PawHut vs Ruffwear
- Julius-K9 vs Ruffwear
- Ferplast vs Ruffwear
- Hurtta vs Ruffwear
- EzyDog vs Ruffwear
- Outward Hound vs Ruffwear
- Kurgo vs Ruffwear
- Max & Molly vs Ruffwear
- Flexi vs Ruffwear
- Petsfit vs Ruffwear
- Rogz vs Ruffwear
- Ruffwear vs WeatherBeeta
- MidWest Homes for Pets vs Ruffwear
- Barkers vs Ruffwear
How has branded search demand for Ruffwear changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ruffwear worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide increased from 33.7% to 38.9%.
- Across the 12 months ending September 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide peaked at 49.9% in April 2026 and was lowest at 26.4% in December 2025.
- Across the 12 months ending September 2026, Ruffwear rose from 2nd to 1st among dog crate brands worldwide.
How did search popularity change for dog crate brands worldwide in September 2026?
6 changes
In September 2026, PawHut gained estimated Share of Search among dog crate brands worldwide, from 14.9% to 17.4%.
In September 2026, Ferplast gained estimated Share of Search among dog crate brands worldwide, from 8.1% to 9.5%.
In September 2026, Ruffwear lost estimated Share of Search among dog crate brands worldwide, from 40.7% to 38.9%.
In September 2026, Diggs lost estimated Share of Search among dog crate brands worldwide, from 33.3% to 31.8%.
Estimated monthly branded searches for MidWest Homes for Pets worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Petsfit worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How is Ruffwear measured?
Brandwave collects information about searches that people make online using Ruffwear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ruffwear
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Is Ruffwear your brand?
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